High fashion labels have embraced the clear tote, and your corporate customers have noticed. Originally a utilitarian accessory meant to make passage into sports stadiums, schools and airport security lines easier, clear totes are showing up on fashion runways, and in stores from Urban Outfitters to Nordstrom.
Messenger bags, open-top totes, cross-body purses and cinch backpacks are all offered in see-through styles. The design encourages the user to consider more carefully what they carry, and still provides plenty of room for all the necessities. They are a great way to pack up for a day at the beach, or to put in some extra clothes for the gym. Clear totes are easy to clean, and extremely durable, which makes it perfect for any age group.
Considering the rising popularity in fashion, not to mention all the obvious advantages of being prepared for the new law enforcement policies at many of the large-crowd events, the clear tote has become a great vehicle for promoting corporate brands.