The voice of this blog is Pat Campbell who has spent most of her career working with corporate customers to develop the right strategy for marketing their brand through promotional and premium merchandise programs. After spending countless hours poring over what feels like an endless variety of product options to determine which ballpoint pen will best represent the client’s image, and still match their budget expectations, the point of the exercise often seems to get lost. From a corporate marketing standpoint, the products should be the touch-points for the logo mark, but the people that receive those products truly become the messengers for the brand. If the recipient discards the product and forgets the message, did it make sense to give it to them at all? This blog will explore how to better engage those messengers with more creative product choices and a variety of communication tools.