Customers always ask ,”What’s the newest product trend in promotional merchandise?”. Today, one of the best answers to that question is custom printed canvas sneakers.
A growing desire for one-of-a-kind goods continues to drive the market for custom-designed footwear. This trend is spurred by millennials on one end and baby boomers on the other, making it a very appealing marketing tool for companies in any industry.
The fact that there are few promotional merchandise options that are truly unique, custom printed sneakers stands out as a way for companies to set themselves apart. It’s a gift that lends itself well to team recognition or as a creative way to drive traffic to a trade show booth. If you sponsor an in-booth drawing that awards 10 people each day with a pair of custom branded sneakers, you get their contact information at the same time you get their shoe size!
Custom printed sneakers may not be the answer for a large-scale giveaway, but it’s new, and it’s hot, and it definitely shows your company is kickin it up a notch when it comes to increasing brand awareness.
In order to embrace brand equity, we should have a good handle on what it means. Simply stated, brand equity refers to the value of a brand.
That value and its power are derived from the goodwill and name recognition that it has earned over time – which in turn translates into higher profits. According to an overview of brand equity in Investopedia
, “Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns also help to create brand equity.”
It is within the framework of these mass marketing campaigns that promotional products can be most effective. Rather than just giving away more stuff with logos on it, products and packaging that reinforce brand equity can contribute to the long-term goal of increasing brand awareness and improving customer loyalty. Custom packaging, in particular, adds a higher level of strategic awareness to the brand, elevating it beyond just the value of the promotional product inside. It becomes part of a strategy to boost the integrity of a brand, rather than being just another giveaway that goes into the trade show bag.
First impressions are important. What consumers take in during those few seconds before choosing a product helps shape subsequent judgements about the brand. Companies that sell their products in retail environments have always known this, and have been designing better packaging solutions for years. They fight for shelf space and are consistently changing and improving their packaging in an effort to catch the consumers’ eye in a crowded market.
Although it takes a little more time to design – and adds a little more cost to the product – custom packaging for promotional products will catch the eye, and attention, of your audience. Try it the next time you have a high profile marketing campaign with a customer you want to impress – it works!
Playing cards are believed to have originated in China and then spread to India and Persia. They arrived in Europe in the early 14th century, and were finally introduced to America through explorers and soldiers. Small in size and simple in design, playing cards have gone through centuries of artistic change to evolve into one of the most popular gifts for any gender or age.
There are countless numbers of games that can be played using the same deck of playing cards, so nearly everyone has a favorite game. Old Maid and Go Fish for the younger set; Bridge and Poker for the adults; Solitaire for those looking for down-time that doesn’t involve turning on the TV. No wonder so many companies are using this cost-effective giveaway to get their brand message in the hands of their audience!
Custom playing cards can be designed with corporate logos on the front; custom images or messages on the face; and packaging that ranges from the simple tuck box to the more executive appeal of solid wood. The cards themselves can be created in custom shapes (round, square, heart, etc) or can be produced with slits to allow for building card “towers”.
No need to worry about the age, gender or size of the recipient – using branded playing cards as gifts, event announcements or a giveaway at the next company outing is a sure-fire way to appeal to everyone in the group!
In a season of food, family and fun, gourmet spice rubs, salt collections and BBQ sauces make perfect holiday gifts for employees, customers and new prospects. These gifts are one-size-fits-all, easy to share and can be found in price points to fit every budget.
Besides the obvious advantage of giving a gift that can be brought home and enjoyed with family, there are a few less conspicuous reasons to choose a spicy giveaway.
- Spicy Food Is Good For You: According to heathcastle.com the chemical in hot chili peppers, capsaicin, is beneficial for protecting your stomach lining, keeping your heart healthy, preventing cancer, reducing risk of Type 2 diabetes, and helping to promote reduced salt intake as a flavor alternative. Give a gift that says “I care!”.
- Spices Won’t Offend: Unlike the tins of stale popcorn; dark vs milk chocolate dilemma (who likes what?); alcohol for those that may not or should not drink it; processed meat that nearly everyone agrees is not good for us; or the dreaded fruitcake! … spices are universally accepted as a delicious part of our everyday cooking.
- Spices Have Exotic History: Spices have been the inspiration for trade, exploration, war, and poetry since the beginning of civilization. They were given to kings as gifts; used by doctors for healing; and traded as currency by merchants. Your employees and customers are no less important!
Add your corporate logo to the many spicy options for holiday gifts this season. It will be a tasty path from your company to the heart of the recipient.
Rain might be a nuisance if you’re planning a picnic or attending the opening day of baseball season, but, as a vital part of our existence, everyone agrees rain is a good thing. Humans, animals, vegetation, lakes, oceans and farmlands all need the water that comes from rain. And at this time of year it’s particularly plentiful, so why not embrace the rain and all the opportunities it brings for increased brand awareness.
Rainy-day gear may not be the first thing companies think about when planning for a marketing giveaway, but many times it’s the just the thing that everyone needs, and don’t think to buy until they get caught in a rainstorm. Be the brand that protects your customers and consider some of these popular gifts for staying dry.
- Umbrellas: From purse-size models to double-canopy golf umbrellas, there is a style and price for every audience.
- Rain Jacket: Available in men’s, women’s and children’s sizes, and offered in several different colors to support any corporate or school identity.
- Rain Pants: For serious golfers, rain paints are a must!
- Poncho: These handy rain protectors come in single-use, disposable material for a one-time event, or in durable PVC for a lifetime of use.
- Rain Hat: Bucket or cap style hats for men and women come in water resistant fabrics that work well for any outdoor sporting event.
At your next corporate outing, team-building event or community outreach, give branded rain gear so everyone can embrace the rain!
(Image via AAA Innovations)
Considering that baggage handlers load and unload 6,500 pieces of luggage an hour at just one airport – Hartsfield-Jackson Atlanta International – it’s a good time to get your company’s logo on more of those bags. With luggage styles ranging from simple black duffels to high profile licensed rolling suitcases, there is an option for every corporate budget and audience.
Durable, user-friendly luggage is not always easy to recognize, but if the travel bag doesn’t have those qualities, even the most infrequent traveler won’t use it. The fabric, construction, weight and compartment options are all important features to consider. The newest travel bags offer such features as waterproof fabric, multi-directional wheels with 360 degree movement, top grain leather, insulated coolers and adjustable compression straps. Best of all, the perfect product for your giveaway doesn’t necessarily carry the highest price tag. There are brand-name pieces that will work well for the executive gift, and there are also excellent budget-conscious gear bags that hold up to the punishment of even the most over-zealous baggage handlers.
A few bag options that would be perfect for either the business or personal traveler are listed below. Each style is offered in a variety of price points, and logos can be added directly to the item, or on an attached luggage tag. And don’t worry about color choices – if it’s not in stock, many of these bags can be custom-made!
- Garment Bag: $3.00 – $100.00
- Backpack: $10.00 – $200.00
- Zippered Tote: $5.00 – $85.00
- Rolling Case: $50.00 – $500.00
- Duffel Bag: $5.00 – $200.00
- Golf Bag Cover: $70.00 – $300.00
- Computer Attache: $20.00 – $250.00
Luggage pieces are used for travel to another city, or just to the local gym. They carry clothing, sports equipment and baby gear. Busy parents, high-flying executives, factory workers and every school athlete uses some sort of bag to carry their belongings. With a travel bag giveaway, increased brand visibility is in the bag!