Bespoke Promotional Merchandise

Original-Stamp-PNGWhen one thinks of the word bespoke, it’s a sure bet there are few who would associate promotional merchandise with that very-British term.  According to the Merriam-Webster definition, bespoke means “custom-made”.  And, although we generally associate that term with tailor-made suits for affluent gentlemen, it is also commonly used when referring to anything that is made-to-order … from furniture to a traveler’s hotel design experience.

In that light, for companies that want to create an unforgettable product giveaway that will be completely unique and built to represent their exclusive brand, a custom-made promotional product is the perfect solution.  The John Deere toy tractors, Aflac plush duck and the many different original-design Starbucks coffee cups are prime examples of companies growing and extending their brand visibility with original products that are used every day.

A few examples of common items that can be custom-designed:

  • Flash Drives:  Custom cases designed to duplicate a logo shape or company mascot
  • Sunglasses:  Frames using custom corporate PMS colors and/or custom graphics
  • Packing Cubes:  Custom color fabric and zipper; custom shape and size
  • Toys:  Small-scaled vehicles that duplicate the company truck, van or car
  • Socks, Hats, Headbands:  Full color, all-over print designs using custom colors and graphics

Higher minimum order quantities and longer overseas lead times are common – although there are a growing number of USA manufacturers that offer custom product production and shorter lead times.  On the positive side, the pricing is generally more attractive and the custom options are endless.

In many cases, promotional products ordered for a new product launch or the multiple trade shows during that busy time of year are purchased in quantities that meet those order minimums, and at prices that are at, or above, the cost of a custom-made item.  So the only remaining potential roadblock between you and a completely custom promotional product is timing.

With the new year approaching, it’s time to look ahead three to four months, and decide to incorporate at least one bespoke promotional product into your stash of brand swag.  It’s a proven way to showcase your company creativity and engage your target audience.

 

 

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Kickin It Up A Notch

soulkixCustomers always ask ,”What’s the newest product trend in promotional merchandise?”.  Today, one of the best answers to that question is custom printed canvas sneakers.

A growing desire for one-of-a-kind goods continues to drive the market for custom-designed footwear.  This trend is spurred by millennials on one end and baby boomers on the other, making it a very appealing marketing tool for companies in any industry.

The fact that there are few promotional merchandise options that are truly unique, custom  printed sneakers stands out as a way for companies to set themselves apart.  It’s a gift that lends itself well to team recognition or as a creative way to drive traffic to a trade show booth.  If you sponsor an in-booth drawing that awards 10 people each day with a pair of custom branded sneakers, you get their contact information at the same time you get their shoe size!

Custom printed sneakers may not be the answer for a large-scale giveaway, but it’s new, and it’s hot, and it definitely shows your company is kickin it up a notch when it comes to increasing brand awareness.

 

 

Books Are Freaking Great!

freakingMy best friend is a person who will give me a book I have not read.” –Abraham Lincoln

Companies, like friends, can demonstrate how much they care about customers and employees by giving the right book.  For every individual, departmental team, or entire associate base, there is a book that can carry your message.

From bestsellers to cookbooks – adult coloring books to travel books – this gift category offers far-reaching options for any audience.  Books can be given to inspire, reduce stress, motivate top performance, make the next generation smarter, promote health & wellness, or even to just get the party started!

And if giving books is so smart, adding your brand and message is even smarter.  Customization options include:

  • Cover Imprint:  Reinforce your brand by adding a logo and message to the front cover
  • Promo-Page Inserts:  Custom design an information page that is glued-in to the book – personal letter, photographs, advertisement or contact information are all excellent content for this insert
  • Belly-Band Wrap:  Make a bold statement by wrapping your logo & message around the outside of the book
  • Custom Book Jacket:  Create your own custom book jacket featuring your unique full-color artwork

For nearly the same price as a t-shirt, water bottle or duffle bag, you can give a customized book.  Do it!  your company may find the recipients to be as grateful as a new best friend.

Embracing And Improving Brand Equity

5864p_groupIn order to embrace brand equity, we should have a good handle on what it means.  Simply stated, brand equity refers to the value of a brand.
That value and its power are derived from the goodwill and name recognition that it has earned over time – which in turn translates into higher profits.  According to an overview of brand equity in Investopedia, “Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns also help to create brand equity.”
It is within the framework of these mass marketing campaigns that promotional products can be most effective.  Rather than just giving away more stuff with logos on it, products and packaging that reinforce brand equity can contribute to the long-term goal of increasing brand awareness and improving customer loyalty.  Custom packaging, in particular, adds a higher level of strategic awareness to the brand, elevating it beyond just the value of the promotional product inside.  It becomes part of a strategy to boost the integrity of a brand, rather than being just another giveaway that goes into the trade show bag.
First impressions are important.  What consumers take in during those few seconds before choosing a product helps shape subsequent judgements about the brand.  Companies that sell their products in retail environments have always known this, and have been designing better packaging solutions for years.   They fight for shelf space and are consistently changing and improving their packaging in an effort to catch the consumers’ eye in a crowded market.
Although it takes a little more time to design – and adds a little more cost to the product – custom packaging for promotional products will catch the eye, and attention, of your audience.  Try it the next time you have a high profile marketing campaign with a customer you want to impress – it works!