Kickin It Up A Notch

soulkixCustomers always ask ,”What’s the newest product trend in promotional merchandise?”.  Today, one of the best answers to that question is custom printed canvas sneakers.

A growing desire for one-of-a-kind goods continues to drive the market for custom-designed footwear.  This trend is spurred by millennials on one end and baby boomers on the other, making it a very appealing marketing tool for companies in any industry.

The fact that there are few promotional merchandise options that are truly unique, custom  printed sneakers stands out as a way for companies to set themselves apart.  It’s a gift that lends itself well to team recognition or as a creative way to drive traffic to a trade show booth.  If you sponsor an in-booth drawing that awards 10 people each day with a pair of custom branded sneakers, you get their contact information at the same time you get their shoe size!

Custom printed sneakers may not be the answer for a large-scale giveaway, but it’s new, and it’s hot, and it definitely shows your company is kickin it up a notch when it comes to increasing brand awareness.

 

 

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Books Are Freaking Great!

freakingMy best friend is a person who will give me a book I have not read.” –Abraham Lincoln

Companies, like friends, can demonstrate how much they care about customers and employees by giving the right book.  For every individual, departmental team, or entire associate base, there is a book that can carry your message.

From bestsellers to cookbooks – adult coloring books to travel books – this gift category offers far-reaching options for any audience.  Books can be given to inspire, reduce stress, motivate top performance, make the next generation smarter, promote health & wellness, or even to just get the party started!

And if giving books is so smart, adding your brand and message is even smarter.  Customization options include:

  • Cover Imprint:  Reinforce your brand by adding a logo and message to the front cover
  • Promo-Page Inserts:  Custom design an information page that is glued-in to the book – personal letter, photographs, advertisement or contact information are all excellent content for this insert
  • Belly-Band Wrap:  Make a bold statement by wrapping your logo & message around the outside of the book
  • Custom Book Jacket:  Create your own custom book jacket featuring your unique full-color artwork

For nearly the same price as a t-shirt, water bottle or duffle bag, you can give a customized book.  Do it!  your company may find the recipients to be as grateful as a new best friend.

Embracing And Improving Brand Equity

5864p_groupIn order to embrace brand equity, we should have a good handle on what it means.  Simply stated, brand equity refers to the value of a brand.
That value and its power are derived from the goodwill and name recognition that it has earned over time – which in turn translates into higher profits.  According to an overview of brand equity in Investopedia, “Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability. Mass marketing campaigns also help to create brand equity.”
It is within the framework of these mass marketing campaigns that promotional products can be most effective.  Rather than just giving away more stuff with logos on it, products and packaging that reinforce brand equity can contribute to the long-term goal of increasing brand awareness and improving customer loyalty.  Custom packaging, in particular, adds a higher level of strategic awareness to the brand, elevating it beyond just the value of the promotional product inside.  It becomes part of a strategy to boost the integrity of a brand, rather than being just another giveaway that goes into the trade show bag.
First impressions are important.  What consumers take in during those few seconds before choosing a product helps shape subsequent judgements about the brand.  Companies that sell their products in retail environments have always known this, and have been designing better packaging solutions for years.   They fight for shelf space and are consistently changing and improving their packaging in an effort to catch the consumers’ eye in a crowded market.
Although it takes a little more time to design – and adds a little more cost to the product – custom packaging for promotional products will catch the eye, and attention, of your audience.  Try it the next time you have a high profile marketing campaign with a customer you want to impress – it works!

Embrace The Rain

622-MMRain might be a nuisance if you’re planning a picnic or attending the opening day of baseball season, but, as a vital part of our existence, everyone agrees rain is a good thing. Humans, animals, vegetation, lakes, oceans and farmlands all need the water that comes from rain. And at this time of year it’s particularly plentiful, so why not embrace the rain and all the opportunities it brings for increased brand awareness.

Rainy-day gear may not be the first thing companies think about when planning for a marketing giveaway, but many times it’s the just the thing that everyone needs, and don’t think to buy until they get caught in a rainstorm.  Be the brand that protects your customers and consider some of these popular gifts for staying dry.

  • Umbrellas:  From purse-size models to double-canopy golf umbrellas, there is a style and price for every audience.
  • Rain Jacket:  Available in men’s, women’s and children’s sizes, and offered in several different colors to support any corporate or school identity.
  • Rain Pants:  For serious golfers, rain paints are a must!
  • Poncho:  These handy rain protectors come in single-use, disposable material for a one-time event, or in durable PVC for a lifetime of use.
  • Rain Hat:  Bucket or cap style hats for men and women come in water resistant fabrics that work well for any outdoor sporting event.

At your next corporate outing, team-building event or community outreach, give branded rain gear so everyone can embrace the rain!

(Image via AAA Innovations)