Get Ready To Sweat

spritzEach January, roughly one in three Americans resolve to better themselves in some way, and many of those people will fall short.  Among the most popular resolutions is the promise to lose weight and get fit, which suggests just how difficult it is to commit to.

However, since most of us know that increasing physical activity is one of the most effective ways to improve physical fitness, corporations have an opportunity to help their customers reach their goals with promotional products that are useful in all levels of exercise.  Focusing on the need to move more and eat less provides these companies with many excellent product options.

  • Pedometers:  This doesn’t have to be an expensive activity tracker – to record daily movement, a simple step counter will do.
  • Cooling Towels:  Towels, bandanas and buffs, made from high tech fabrics, instantly cool with water or perspiration.
  • Misting sport bottles:  Quench a thirst, then spritz a cooling spray.
  • Sunglass Lanyards:  Perfect for a short walk or long distance run – no more searching for a place to put sunglasses when they aren’t being worn.
  • Cell Phone Armband Pouch:  Strap to the arm or leg for a hands-free way to listen to music or answer a call.

At this time of year, when nearly one third of Americans are getting ready to sweat off those extra holiday pounds, one of the best ways to increase brand awareness would be to put a branded fitness product in their gift bag.  Then, even if their motivation slips a bit, the brand will remain on that sunglass lanyard even when sitting by the pool.

 

Make A Blanket Statement

kanata fall winter 2015blanket statement is a generalization – something that covers everything, like a metaphorical blanket. There is an implication when using this term that it is an over-generalization.  Some might say it ignores diversity. However, a blanket statement is clearly not the same as a blanket that makes a statement!

A BLANKET HOLDS SIGNIFICANT MEANING:  By definition, a blanket is much more than a fabric you sleep under.  It is a symbol of warmth and friendship, and a form of craftsmanship, artistry, history and generosity.  To give a blanket is to demonstrate great respect, honor and admiration for an individual.  In Native American traditions a blanket is used to create and seal relationships. This action is transferred from generation to generation. Throughout history, the way blankets are draped on the body has indicated certain emotions.

BRANDS CAN MAKE A STATEMENT:  Going into the cold-weather season, giving a branded blanket (subtle logo decorations are a must!) provides companies with the perfect way to make a statement of appreciation for customers or employees.  A well-considered blanket style in a quality fabric is a symbol of the value you place on that relationship.  Whether it’s a soft throw for a cold night in front of a favorite TV show, or a water resistant roll-up blanket for outdoor activities, the recipient will remember the giver and the brand awareness will increase every time it’s used.

A high quality blanket has meaning, and companies that give them will be remembered warmly … and that, is a blanket statement that makes sense!

Conferences Are Not Old Fashioned

ConferenceIn our media-crazy world, sometimes we forget the importance of a face-to-face setting with others in our industry, or even in our same company.  But emails, the internet and the occasional video chat cannot entirely replace a well-run business conference where people can come together to discuss new trends and opportunities pertaining to the business.

Coming together doesn’t have to mean leaving your phones at the door.  In fact, today many conference attendees are sharing their experience in real-time on their favorite social media channel.  The event may even have a designated hashtag for sharing updates.  But regardless of the added bonus of today’s media sharing, the attendees are traveling from different cities, or even countries, for person-to-person educational opportunities, networking and (gasp!) a little bit of fun.  So, optimize your next business conference by planning well ahead.

Without going into the specifics of a complete checklist, there are certain important details that should be considered first  – namely, the location, the experience and the materials.  The venue should align with your brand, target market and event goals, while fitting within your budget demands.  The experience – speakers, product demonstrations, games, workshops, & dining – should be planned to address what the people will do, learn and take away from the event.  To enhance and expand on that experience, the marketing materials are designed and the promotional products are sourced.

Regarding promotional products, there are quite literally tens of thousands of product ideas for every event, and they range from the practical to zany.  Journals and pens for small indoor meetings are a must; tote bags, lanyards, badges and bottled water are perfect for larger trade shows and conferences; sport bottles, caps and tees work well with outdoor events; and any item that can be useful for travel events (beach towels in Florida or backpacks in Colorado) are always welcome.  Some items, like personalized robes or a laser engraved bottle of wine for the hotel room are just icing on the conference “cake”.

Conferences are not old fashioned – they are one of the best ways for like-minded professionals to stay in touch.  When planning your next conference, be creative.  In addition to the educational goals, add an element of fun, and take the time to consider which logo gift item will best keep the brand awareness alive after they return home.

 

 

 

 

 

 

 

Increase Brand Awareness By Lending A Hand

20371212As a corporate neighbor, it’s good business to roll up the sleeves and contribute to the health and vitality of your surroundings.  Programs like Keep America Beautiful help to empower the community by “…driving positive social, environmental and economic change.”  Within your own company, the effort can be a large community-wide undertaking, or it can be as simple as setting aside an afternoon to weed the community garden.

While every company deals with budget restrictions, employee concerns and the ever-present necessity of accomplishing more with fewer resources, lending a hand to help your neighbors is more than just the right thing to do.  It should be considered a strategic piece of the overall corporate profit agenda and factored in as one of the tools in play to increase brand awareness.

After all, consumers are becoming more and more aware of the environmental and social implications of their purchases, and therefore remember those brands that support their concerns when making purchases of goods and services.  Those are the customers that will be more loyal to the brand and give positive word-of-mouth advertising to their friends.

Give a branded tee shirt, hat or pair of gloves for the volunteers.  You want to be sure everyone knows who’s sponsoring the event!  Bring a few extras for anyone that might want to join the group at the last minute.  Have plenty of water available, and don’t forget to plan for a lunch break with a healthy menu that can be carried in a reusable bag.

Doing the right thing can be fun, rewarding and, eventually, profitable.  Plan your community cleanup event now – spring is right around the corner!

 

Embrace The Rain

622-MMRain might be a nuisance if you’re planning a picnic or attending the opening day of baseball season, but, as a vital part of our existence, everyone agrees rain is a good thing. Humans, animals, vegetation, lakes, oceans and farmlands all need the water that comes from rain. And at this time of year it’s particularly plentiful, so why not embrace the rain and all the opportunities it brings for increased brand awareness.

Rainy-day gear may not be the first thing companies think about when planning for a marketing giveaway, but many times it’s the just the thing that everyone needs, and don’t think to buy until they get caught in a rainstorm.  Be the brand that protects your customers and consider some of these popular gifts for staying dry.

  • Umbrellas:  From purse-size models to double-canopy golf umbrellas, there is a style and price for every audience.
  • Rain Jacket:  Available in men’s, women’s and children’s sizes, and offered in several different colors to support any corporate or school identity.
  • Rain Pants:  For serious golfers, rain paints are a must!
  • Poncho:  These handy rain protectors come in single-use, disposable material for a one-time event, or in durable PVC for a lifetime of use.
  • Rain Hat:  Bucket or cap style hats for men and women come in water resistant fabrics that work well for any outdoor sporting event.

At your next corporate outing, team-building event or community outreach, give branded rain gear so everyone can embrace the rain!

(Image via AAA Innovations)