It’s Not Techy, And That Is The Point

moleskine-evernote-planner_243x284We use our smart phones for everything.  Talking, shopping, making dinner reservations, following navigation directions, getting stock updates – the list is endless. However, bouncing between apps, and trying to stay on top of everything through multiple functions can be time-consuming and unproductive.  The phone alerts that need to be silenced during meetings; the constant search for the perfect list-making app; and the need for many of us to still use sticky notes for the things that we absolutely, positively cannot forget has brought us full circle to the time-tested journal as the perfect tool for getting organized.

The journal works on the premise that nothing is forgotten if it’s written down.  An idea for the next blog, an appointment, sales goals, client information – it can all be recorded with a personally designed organizing system, or with the help of popular new systems like those employed by the designer of the Bullet Journal.

As reported in the Wall Street Journal, another popular journal brand, Moleskine, revived the popularity of journals in 1997 with a traditional leather-bound notebook and has seen revenues double over the last 5 years.  And many of those users are millennials who embrace the digital lifestyle. Why?  According to Moleskine co-founder Maria Sebregondi, “… even the most plugged in people find it comforting to create their own designs”.

Companies who recognize this trend take advantage of the branding opportunities and  apply their logo to journals in every style and price point.  The choices range from simple styles that offer chip board covers, 70 sheets of paper and wire binding – to the more sophisticated versions with features like die-cut covers, custom tip-in pages with graphics and event details,  business card pockets, and pen ports.  These journals are used every day at home and in the office by the scores of customers who welcome an opportunity to write it down instead of logging it in – what better way to keep your brand front-of-mind?

Consider the classic journal for your next promotional gift – it’s not techy, and for many of us, that’s the point.



June Is National Safety Month

safety_largeAccording to  injuries are a leading cause of disability for people of all ages – and they are the leading cause of death for Americans ages 1 to 44.  In an effort to prevent and control workplace hazards, and stem the growing workers’ compensation costs, many companies have launched injury prevention programs. In fact, currently 34 states have established laws or regulations designed to require or encourage injury and illness prevention programs.

While ongoing safety programs are proven to increase loyalty and decrease illness and injury, there are many companies that supplement a formal program with spot incentives and reminders to increase awareness of preventive safety measures in the workplace and in the community.  Since safety at home, on the roads and in our communities is equally as important as safe practices at work, using the month of June as an opportunity to provide reminders of the power we all have to prevent accidents is a corporate initiative worth implementing.

Product ideas for branded merchandise that will help with that call to action can be guided by the weekly safety topics that will be highlighted in June through the National Safety Council. 

  • Week 1: Stand Ready to Respond 
    • first aid kit; emergency contact information magnets; survival tool
  • Week 2: Be Healthy
    • pedometer; pocket calorie counter; jump rope
  • Week 3: Watch Out for Dangers
    • flashlight; bright colored duct tape; hard hat key chain
  • Week 4: Share Roads Safely
    • bicycle safety light; helmet reflectors; reflective armband/sneaker stickers

Individual safety awareness is a choice to stay healthy and active.  Show your employees, customers and community neighbors that your company cares about their well-being – they will thank you with increased brand loyalty.




Healthy Snacking And Wellness Programs

almonds_0Approximately half of U.S. employers offer wellness program initiatives.  These initiatives are aimed at reducing health care costs, absenteeism, and health-related productivity losses.  The programs often offer a combination of wellness screenings and intervention efforts through promotion of healthy lifestyle choices.  And, of all the lifestyle intervention options, 79% of the programs focus on good nutrition and weight management.

Considering the importance of improved nutrition through healthy snacking at home and at work, it’s no wonder that the demand for tasty, healthy treats in easy-to-distribute branded packaging has increased steadily over the years.  This trend has seen the ever-popular cookie towers being replaced with nutritious goodies like nuts, trail mix, chocolate covered raisins and sunflower seeds.

When selecting which sensible snack will compliment your program, it’s also important to consider the packaging that will hold it.   It should be practical, easy to open & close, and convenient for distribution at an event or in-house. The best packaging options for your audience will depend on who is receiving it and where it will be given away.  Some of the most popular choices are:

  • Stand-up resealable clear plastic pouch
  • Large cello bag with full color header
  • Metal tins in varying sizes with full color imprint
  • Cellophane bag inside customized gabled, chest or snack box
  • Custom printed envelope sleeve with dispenser insert

Incorporating nutritious snacks into a corporate wellness program helps to support and enhance the message of healthy eating and weight management.  Whether it’s a simple bag of almonds provided in the employee break room, or a monthly wellness theme that incorporates an appropriate healthy snack with another perk like game tickets or a free cooking session with a local chef, creative wellness programs are proven winners for improved employee health and productivity.