In the years leading up to the 20th century, everyone used a communal tin cup or common dipper to drink from the public water barrel, well, pump or spigot. Then, in consideration of the obvious public health concerns, an inventor from Boston, Massachusetts invented the first Dixie Cup in 1908. All the sports fans saw the introduction of the first red Solo stadium cup in the 1970’s. Fortunately, these days event planners and corporate marketing departments have more exciting, and surprisingly affordable, choices for disposable cups.
Visually stunning, with endless opportunities to showcase the corporate colors, marketing message or new product launch graphics, plastic and paper cups can showcase your brand, not just your logo. They’re reusable and recyclable; are available in varying sizes, shapes and colors; and are offered with options like lids, whistle straws and spoon straws. With a per piece cost that is less than most inexpensive promotional pen purchases, the investment in increased brand exposure is nominal.
Consider the possibilities:
For eco-conscious corporate citizens who want to be part of the solution, these cups can be purchased in recyclable materials that can be thrown into a recycling bin at the event for pickup at a later time by the local garbage and recycling company.
For the companies hosting children’s events, the usefulness of graphically exciting cups isn’t limited to drinking beverages. They can be used for growing seeds in a soil-filled cup; distributing snacks in an unbreakable child-size container; or as a popsicle holder.
At community outreach events, unbreakable, one-time use cups offer co-branding opportunities on a large imprint area that can show future event calendars, images of area landmarks or faces of local heroes.
Next time your company is planning an event that requires a cup, think about how to ignite the excitement and increase your brand exposure with dazzling graphics applied in new, creative ways to that long-time party staple – the disposable cup.