Trade Show Exhibit As A Marketing Tool

bannerOn average, an exhibitor has three seconds to communicate key brand messages to attendees on the trade show floor. This short timeframe makes having attention-grabbing trade show graphics a must.

In order to create an exhibit that works as a true marketing tool, your exhibit graphics should say who you are, what you do, and what is your benefit to prospects.  It needs to reflect your corporate personality.  When those points are clearly represented with bold inviting graphics, you’ll bring in more visitors – and more often those visitors will be qualified potential buyers.

Your exhibit also serves as more than a three-dimensional ad.  It’s a temporary workspace, filled with booth staffers there for hours or days, and visitors there for just a few minutes.  You can increase productivity by giving them enough space to work in, and by designing around their needs.  Those needs include meeting with prospects, demonstrating product and even storing their personal items.

When designing a booth display that will represent your brand personality, consider the following elements:

  • Table Cover or Runner
  • Retractable Floor and/or Tabletop Banners & Flags
  • Hanging Banner Display
  • Backlit Counter Kit
  • Tents, Inflatable Domes & Arches
  • Floor Display
  • Literature Display
  • Tablet & Monitor Stand
  • Inflatable Chair, Couch or Ottoman
  • Event Cooler
  • Carry Cases

Another thing to consider:  if your company is exhibiting in different markets, with the task of appealing to different demographics, many trade show exhibits are designed with the ability to change graphics. This flexibility makes it an inexpensive way to give your trade show exhibit an immediate makeover.

The 2018 trade show season will be in full swing in a few months.  Take the time now to evaluate your booth graphics and supplies.  Update and refresh your exhibit to reflect the energy of your company, and make it the best marketing tool in your box.

China Bans Foreign Waste – Time To Get Serious About Reduce, Reuse, Recycle

bottle wasteThe U.S. exports about one-third of its recycling, and nearly half goes to China.  For decades, China has used recyclables from around the world to supply its manufacturing boom.  But it has recently declared that the waste coming from other countries includes too many other non-recyclable materials that are “dirty”, even “hazardous”.  Therefore, in an effort to  develop their country more like a world power rather than the world’s dumping ground, China has instituted strict restrictions on the amount and type of recyclable waste it will accept.

What does that have to do with corporate branding efforts?  In a world that has dwindling  options for all the trash that is created, corporations trying to increase brand awareness while supporting a cleaner planet can win on both fronts.  Distributing logo products that promote less trash, like refillable beverage cups and bottles; reusable acrylic or stainless steel straws; and non-woven grocery totes is both responsible stewardship of our earth and savvy marketing foresight.

Many popular promotional products are available in biodegradable materials that are easy to recycle – balloons, pens, bags, and coffee cups to name a few.  Other products like lunch coolers, drink coasters and reusable sandwich bags promote reducing and reusing rather than relying on throw-away packaging.  These items are an example of how the world of branded merchandise is responding to the need, and the market demand, for more eco-friendly options.

Keeping and using an item with a corporate logo increases brand awareness and improves customer loyalty – the ROI is clear.  Distributing environmentally conscious products helps to reduce waste – the benefit to the planet is clear.  It’s time to get serious – ask about products that protect your brand and the earth at the same time.

 

 

 

 

Be A Brand Fan

brandWith few exceptions, every company has many competitors for the product or service they want to sell.   Each one feels their product is different, better.  Unlike all the others.  But with  so many other companies saying the same thing, no one is paying attention.

How do you cut through all the noise?  The answer is branding.  But having a successful brand is easier said than done.  One good place to start is by studying the six essential traits shared by the world’s top brands.

  1. PASSIONATE:  64% of consumers who said they had a strong brand relationship with a company cited “shared values” as the primary reason. (Corporate Executive Board)
  2. DEPENDABLE:  Marketing consistency pays off; 87% of consumers who interact with a company daily feel loyal to that company (Strativity)
  3. RECOGNIZED:  89% of B2B marketers say brand awareness is their most important goal, followed by sales and lead generation. (Content Marketing Institute)
  4. CONSISTENT:  45% of a brand’s image can be attributed to what it says, and how it says it. (Landor Associates)
  5. AUTHENTIC:  80% of consumers said “authenticity of content” is the most influential factor in their decision to become a follower of a brand.  (Pardot)
  6. CUSTOMER-CENTRIC:  48% of Americans expect brands to know them and help them discover new products or services that fit their needs.  (Microsoft) 

Other valuable branding habits include audience engagement, company storytelling and pinpointing a target audience.  But using the above six traits as a springboard for your corporate branding policy will enable you to start 2018 with a renewed focus on increased brand visibility and improved customer loyalty.

Cruising With Your Favorite Brand

coke bikeIncentive programs that promote wellness are always in style.  These programs exist because healthy employees mean greater productivity, lower absenteeism and reduced healthcare costs.  Biking, with its growing popularity, would be a perfect addition to any wellness program.

The number of cyclists saw a big increase between 2012 and 2017, increasing from around 51 million riders to slightly more than 66 million riders in 2017.   More than double the number of bikes are sold each year than passenger cars, and where passenger car sales are on the decline, bicycle sales have been steady or slightly increasing since the 1990s.

However, does it make sense to plan for a spring/summer wellness program initiative in December?   Of course it does!  It especially makes sense if you want to incorporate a custom-designed bike, with longer lead times, as part of your program.  Customizing that bike can be as simple as adding a logo to a stock unit, or you can get creative with a full blown custom bike, using any colors and graphics package you desire

In either case, giving a bike as a door prize at a wellness event, or offering branded bike accessories as incentives for meeting targeted health goals, will serve to build excitement and participation for the program.  If you consider the evidence that 30 minutes of daily cycling saves $544 per person in annual medical costs, it’s easy to understand the return on investment is real.  So start now, and be ready for the 2018 cycling season!