We are visual beings.  Colors inspire and help us learn.  Between the primary colors of red, yellow and blue – and the secondary colors of orange, green and purple – an impressive 84.7% of consumers cite color as the primary reason they buy a particular product.

What those colors represent to people:

• Red – Creates a sense of urgency, encourages appetite and physically stimulates the body, raising blood pressure and heart rate, associated with movement, excitement, and passion.
• Blue – Associated with peace, water, tranquility, and reliability. Blue provides a sense of security, curbs appetite, and stimulates productivity.
• Green – Associated with health, tranquility, power, and nature.  Green stimulates harmony in your brain and encourages a balance leading to decisiveness.
• Purple – Commonly associated with royalty, wisdom, and respect. Stimulates problem-solving as well as creativity.
• Orange & Yellow – Cheerful colors that promote optimism.

Established companies have already chosen their logo color, and with smart product branding they incorporate that color generously in promotional materials and advertising.  Even if a promotional product is offered in a standard black or silver color, custom packaging with bright colors can jazz up the presentation and drive home your brand message.

Research also reveals that people make a sub-conscious judgment about a product within 90 seconds of initial viewing.  With the right use of color, your product will become instantly more relatable and relevant to your customers.

(Image courtesy of XiaoXiao Sun)