Great branding is about storytelling. The most memorable brand stories mix truth with creative crafting, trending topics and relevant experiential events. In light of the fact that books are the most widely recognized medium for storytelling, it makes sense for every company to include a well-considered book as part of their branding strategy.
Books promote literacy, have a high perceived value and can be easily customized with a tip-in page that displays a logo and the corporate message. As a gift-with-purchase, part of an employee travel incentive program, customer appreciation gift or donor acknowledgment, there is a book to support every brand story.
Travel books tell stories about location, hotels, restaurants, events, fairs and festivals. Animal and nature books educate the reader about wildlife. Health guides provide tips ranging from medicinal herbs to traditional medicine. Science, space, photography, religion, and kids are all subjects that can be woven into the corporate story, depending on the narrative being told.
The story of your brand should not only include a meaningful narrative about successes, failures and interesting histories on founders and employees, it should also make a statement. Your company is different, and you’re working to share with the audience the mindset and strategy behind that distinction. Sharing and supporting your brand story through interesting, vividly illustrated books will go a long way to keep that story alive!
(Image via National Geographic)
