Not Just For Gamers – VR And Brand Engagement

virtualTake a college tour.  Test drive a car.  Attend an art gallery display.  Or give a prospective employee a view of the workspace before they arrive for an interview.  Virtual reality gives sellers the opportunity to reinvent the way they market and sell their products.

Beginning with the basics of VR, there are two types:  360-degree VR is a video that allows the viewer to see all around them while remaining stationary.  Immersive VR is virtual space that can be moved around in.

As a practical matter, 360-degree VR is more affordable for corporate marketing purposes since the content can be created using apps for Android and iOS, and will also take videos captured with smartphone cameras.  Full immersion VR requires a specialized development team to create content, which can run into thousands of dollars.

Branded headsets for 360-degree viewing can be purchased for as low as $15.00.  With cutting edge marketing techniques offered at a budget-conscious price, it is no wonder that the promotional products industry has seen a sales surge in this product over the last two years.  Multiple headset styles at varying price points allows nearly every company to turn a future consideration of this compelling medium into a real-world decision for today’s customer or prospect.

Try offering booth visitors at your next trade show the opportunity to submit a creative 3D video for the chance to win a prize.  It will drive engagement and increase brand awareness – which, of course, is the only reason your team is at that show to begin with!

Image courtesy of NY Times

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