Numbers Don’t Lie

Please don’t call them chatskis!!  The value of promotional merchandise to help raise brand awareness has plenty of well-researched facts to support the genuine reality that even a budget-friendly pen can leave long-lasting positive impressions with the recipient.

In fact, according to the 2010 industry survey by the Advertising Specialty Institute, advertising specialites beat out prime-time TV, radio and print advertising as the most cost-effective advertising medium available, with a cost per impression at .005 cents.  Bags have the highest number of impressions in a month, over 1,000, and over 1/3 (36%) of those with incomes under $50K own bags.  83% in the U.S. say they can identify the advertiser on a promotional item they own, and 41% say their opinion of the advertiser is more favorable after receiving it.  The statistics go on and on, but the bottom line message for all corporate marketing teams is undeniable … increased brand recognition is the reward for giving good stuff!

(image via ASI)

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