Corporate stores for logo merchandise is not a new idea, but adding non-branded products to that same on-line portal may be an uncommon concept that is worth considering. One of the great benefits for having a web-based catalog with a single source provider is the ability to easily add non-traditional products for one-stop shopping. If employees are directed to a vendor-managed web site for promotional merchandise, that same distribution channel can open up endless opportunities for administering other supplies that are used by internal buyers. Shipping products together from one location can help to trim the number of third party vendors along with reducing freight charges, handling charges and storage charges.
The types of things that can be distributed through a promotional product vendor’s fulfillment center are limited only by the capabilities of that vendor. A few ideas:
- Employee wellness products (hand sanitizer bottles; tissue boxes; antibacterial desk wipes)
- Print material (business cards; marketing materials; catalogs)
- Coffee station items (coffee packs; creamers; stir sticks)
- Trade show components (display racks; banners; signs)
In an era of reducing the corporate vendor base, driving more logistics efficiency and effectiveness, and managing freight costs, the idea of moving non-branded merchandise through a promotional merchandise on-line store is not a radical concept – just a relevant one!
(image via ergo online)