Brand is an important factor when considering a corporate apparel purchase that is meant to demonstrate quality and prestige. From golfers to college students, clothing with a corporate logo that also carries the brand of a manufacturer that offers the comfort, style and fit the recipient knows and respects will more likely be worn again. Considering the goal of gifting a company branded item is to maximize the number of impressions for that logo, giving merchandise that the recipient wants to wear makes sense.
Fortunately for those corporate buyers that recognize the value of name brands, more brands than ever are available in the advertising specialty industry. Brands like American Apparel and OGIO are geared for a younger, hipper audience; Nike and Adidas appeal to the golfers; Ralph Lauren and Izod work well for career professionals; and Dickies and Carhaart are staples for the rugged professionals at the job site. Corporate market demand has fueled the continuing growth in availability for name-brand apparel which is good news for those customers who are always looking for something a little different, with high perceived value, to deliver their brand message to the consumer.
The bad news is, the pricepoint for these popular brands is generally higher than what you would pay for a generic label. However, while price considerations remain crucial, when considering gift options for an executive level customer, or for employee recognition and appreciation, well-respected brands are an investment worth making for that special recipient. After all, how many people would shrug at an Under Armour fleece jacket or a pair of Titleist Custom golf gloves?
Consider your customer, consider your budget and then decide if brand name apparel makes sense for your next project. Your promotional products provider can offer great choices in a variety of price points – ask for samples and see for yourself!