We All Just Wanna Have Sun

sunglassesSpring and summer weather brings sunshine (finally!), and as we greet the warm rays, everyone will be reaching for their sunglasses.  That inevitable need for stylish eye protection gives every company the opportunity to showcase their brand in a subtle, but effective way.

When appealing to the customer demographics that are unique to your products or services, you have the advantage of many different styles of sunglasses that will resonate with that target market.  Aviator, wayfarer, clubman – even heart shape – are all styles that can be customized in a way that reflects your exclusive corporate spirit.  With a minimum of 500 pieces and production time of 30 days, the frame colors can be Pantone color-matched and the logo decoration can be added to multiple locations on the glasses, including the lens, frame and arms.

Even for smaller quantities and shorter lead times, there are multiple fashion color choices and fun decorating options.  The logo imprint can go on the arms, or for a unique, amusing effect, a see-through, full-color sticker can be applied to the lens.

As the weather gets warmer and the sun gets brighter, advertise a bright idea, sun safety message, or company outing with custom sunglasses.  If the glasses are of a reasonable quality and the design is not clownish, your customers will wear them and your brand message will be delivered.  It’s a great way to get on board with the season!

 

 

Brands Are Rolling With Bicycle Events

BicycleJersey_BJ01-2-1The history of bicycling has left many believing that it’s a sport limited to the very young or the super-fit.  But, in reality, the times are changing. More than 100 million Americans rode a bike in 2014, and bicycles have out-sold cars most years in the US since 2003.

For companies looking for an opportunity to reach the tech-savvy millennials who want to participate in, rather than just watch a sporting event, sponsoring a bicycle event is an increasingly wise choice.  Biking is a sport that combines social, environmental, and competitive aspects, which provides huge potential for promoting your brand.

Sponsoring a pro cycling team is one way to get involved.  According to a recent article in Business Insider, “… in terms of per dollar spent, pro cycling teams produce better quantitative global marketing metrics (impressions, views, audience size) and qualitative metrics (fan-to-brand loyalty) than any other single form of advertisement available, inside or outside of sports.”

However, absent of the marketing budget available to the corporate giants, a more budget-friendly way to reach this exploding market audience would be to sponsor a local charity bike ride.  T-shirts, jerseys or any of the many bike tools decorated with the company logo increases the brand exposure and hits home with the bikers as well as the spectators.

Spring has arrived – can bicycling be far behind?  Be ready and start planning for a corporate sponsorship that will keep your brand rolling!