There are lots of opportunities for corporate outings in the summer – ball games, charity runs, community events and employee picnics to name a few. And in addition to the company affairs, employees and customers are spending time at the beach or pool; enjoying golf, tennis or fishing; and just hanging in the yard or at the park with the family. All of this time in the sun gives every company the perfect opportunity to increase brand visibility with stylish gear meant to protect their audience from those harmful rays.
Consider a few of the most popular items on the market today.
- Rash Guards: Originally designed for surfers, these fast-drying lightweight shirts offer UV protection and warmth, and are available in both long sleeve and short sleeve styles in a wide variety of colors.
- Sun Hats: Move beyond the standard ball cap, and embrace sun hats in any of the many fashion-forward styles like booney hats, bucket hats and fedoras.
- Board Shorts: Offered with or without side pockets, board shorts come in different lengths and colors, and are constructed of moisture wicking, fast drying fabric.
- Hiking/Boating/Fishing Shirts: Vented backs, long or short sleeves and multiple pockets offer necessary features on a shirt that is also made with fabric that packs light, dries fast and provides UV sun protection.
- Sunglasses: There are classically cool styles and modern fashionable designs, but everyone needs a pair of sunglasses for protection from the sun, wind and dust … not to mention the fun of having different eyewear for different activities and outfits.
- Cooling Towels: Simply soak the towel in water, wring it out, snap it a few times, and voila! a cool refreshing towel to get reinvigorated on a hot day.
All of these items can be branded with corporate logos, which means there are multiple opportunities to increase brand awareness this summer. Give a stylish stay-cool item as your next giveaway to keep those rays at bay.
42% of U.S. consumers who keep promotional hats do so because they are attractive. Although it seems to be stating the obvious, hats need to look good to be worn. And if there is a choice to be made between a unique, well-designed hat and one that is boring in its color and logo decoration, then it’s likely the well-designed cap will win the day.
Front embroidery has always been the classic decoration method for caps. But in response to retail fashion trends, cap suppliers have developed more sophisticated techniques that can enhance, or replace, standard embroidery. These techniques add style and value to the cap, and give your customers a unique look that will be worth wearing.
Consider a few of the following decoration options:
- Hat Tattoo: Embellish without limits! Ink imprint can be applied to the visor, over embroidery, on felt appliqué or on the mesh back of a trucker cap – imprint available almost anywhere on the cap!
- Heat Transfers: Logo can be applied in glitter flake, flocking, full color and camo transfers for a unique effect.
- 3D Embroidery: This technique has been around for several years, but now we can add a full-color sublimated overlay to make that logo pop!
- Merrowed Edge Patch: Either embroidered for a vintage look, or full color sublimated ink for colorful, detailed designs, patches are perfect for adding the interest of texture.
A cap provides 3,136 logo impressions over their lifetime – but only if the customer wears it. The next time your company is considering a hat giveaway, ask about ideas for a different way to showcase your logo. Increasing brand awareness is worth the extra effort.
High fashion labels have embraced the clear tote, and your corporate customers have noticed. Originally a utilitarian accessory meant to make passage into sports stadiums, schools and airport security lines easier, clear totes are showing up on fashion runways, and in stores from Urban Outfitters to Nordstrom.
Messenger bags, open-top totes, cross-body purses and cinch backpacks are all offered in see-through styles. The design encourages the user to consider more carefully what they carry, and still provides plenty of room for all the necessities. They are a great way to pack up for a day at the beach, or to put in some extra clothes for the gym. Clear totes are easy to clean, and extremely durable, which makes it perfect for any age group.
Considering the rising popularity in fashion, not to mention all the obvious advantages of being prepared for the new law enforcement policies at many of the large-crowd events, the clear tote has become a great vehicle for promoting corporate brands.
Rain slickers are back! Originally this classic outdoor rain jacket was offered only in the traditional maritime yellow. Heavy, but functional, it was created for those brave souls who worked outside.
No longer the stalwart of fisherman, sailors and toddlers, today’s rain slicker is fashionable. The fabrics are improved, and the styling is up-to-date with slimmer cuts, vent holes and slant pockets. Unlike the predictable windbreakers that offer a generic, gender-neutral style in two or three basic colors, rain slickers are offered in a variety of colors that are on-trend and ready to be noticed.
Rain slickers sporting your company logo are the perfect choice for many corporate marketing efforts. Company outings and outdoor community events; wellness initiatives promoting walking; appreciation gesture to valued clients; or gearing up for a spring team-building event. Try one on, and you’ll agree – the right slicker will help your brand stand out in the rain!
Spring and summer weather brings sunshine (finally!), and as we greet the warm rays, everyone will be reaching for their sunglasses. That inevitable need for stylish eye protection gives every company the opportunity to showcase their brand in a subtle, but effective way.
When appealing to the customer demographics that are unique to your products or services, you have the advantage of many different styles of sunglasses that will resonate with that target market. Aviator, wayfarer, clubman – even heart shape – are all styles that can be customized in a way that reflects your exclusive corporate spirit. With a minimum of 500 pieces and production time of 30 days, the frame colors can be Pantone color-matched and the logo decoration can be added to multiple locations on the glasses, including the lens, frame and arms.
Even for smaller quantities and shorter lead times, there are multiple fashion color choices and fun decorating options. The logo imprint can go on the arms, or for a unique, amusing effect, a see-through, full-color sticker can be applied to the lens.
As the weather gets warmer and the sun gets brighter, advertise a bright idea, sun safety message, or company outing with custom sunglasses. If the glasses are of a reasonable quality and the design is not clownish, your customers will wear them and your brand message will be delivered. It’s a great way to get on board with the season!
The history of bicycling has left many believing that it’s a sport limited to the very young or the super-fit. But, in reality, the times are changing. More than 100 million Americans rode a bike in 2014, and bicycles have out-sold cars most years in the US since 2003.
For companies looking for an opportunity to reach the tech-savvy millennials who want to participate in, rather than just watch a sporting event, sponsoring a bicycle event is an increasingly wise choice. Biking is a sport that combines social, environmental, and competitive aspects, which provides huge potential for promoting your brand.
Sponsoring a pro cycling team is one way to get involved. According to a recent article in Business Insider, “… in terms of per dollar spent, pro cycling teams produce better quantitative global marketing metrics (impressions, views, audience size) and qualitative metrics (fan-to-brand loyalty) than any other single form of advertisement available, inside or outside of sports.”
However, absent of the marketing budget available to the corporate giants, a more budget-friendly way to reach this exploding market audience would be to sponsor a local charity bike ride. T-shirts, jerseys or any of the many bike tools decorated with the company logo increases the brand exposure and hits home with the bikers as well as the spectators.
Spring has arrived – can bicycling be far behind? Be ready and start planning for a corporate sponsorship that will keep your brand rolling!
Effective marketing efforts should bring the brand message to customers through many different channels. Social media, event sponsorships, and experiential marketing are all proven promotional methods that help build the brand equity. To support these efforts, the company logo must be visible, the promotional materials creative, and the logo treatment consistent.
While building an effective marketing plan, it would also be worthwhile to add a little fun into the mix. According to a global Nielsen Survey of Trust in Advertising, almost half (47%) of the respondents said that humor resonates with them more than any other content approach. Injecting fun into your marketing strategy could be just the thing you need to stand out from your competitors.
Show booths with flashing bounce balls, fidget spinners, games and exciting display visuals are much more likely to capture the attention of the crowd. Lobbies, booth spaces and work areas with a few Boost Ball chairs covered in custom graphics offer comfort and improved posture while bringing a truly modern approach to seating, with a brand billboard that is hard to miss. Sponsor a charity fun-run with bright shirts sporting creative graphics or launch a social media campaign that offers all-day passes to the nearest amusement park for the winners of your next enter-to-win contest.
There are many ways to add fun to your next marketing campaign, and everyone has a different idea of what they consider to be amusing. But the important thing is to start the conversation with your team, and get the fun-ball rolling.