According to the Global Industry Analysts, Inc (GIA) report on the popularity of extreme sports, the global demand for these high adventure activities is expected to surge. No longer reserved for the eccentric, the customer base is broad and comprises of teenagers and young adults to more mature, mainstream sectors of the population.  Some extreme sports have even surpassed more conventional sports in popularity.

What does that mean for corporate marketing departments?  For one thing, it means that companies targeting daring, sports-minded consumers should be conscious of the fact that some of those sports may fall into the the extreme category, and the promotional merchandise they give away should be able to stand up to the same elements these sports enthusiasts endure.

A few products that can hold their own under extreme conditions:

Eco Extreme Speaker Case:  Durable, high quality speaker case that can be used by snowboarders and hikers – but is also perfect for golfers and boaters.  It’s a waterproof case that floats, with built in speakers to carry the sound of an iPhone, Ipod or other MP3 player, and can withstand falls, drops and the elements.

Quench Hydration Packs:  Made from durable 840D polyester, this ready-for-anything backpack offers a large main comparment and a separate rear compartment that holds a 2-litre water reservoir.  Extra pockets for storage and padded back panel, waist belt and adjustable straps gives the sports enthusiast the ability to stay hydrated while climbing that last 100 feet.

Sunglasses by Coleman:  Polycarbonate frames, polarized lenses and rubber molded detail for comfort make these sunglasses an essential part of the arsenal when the sun is shining off the helmet of the biker in front of you.  Shock proof case provides protection and microfiber cloth keeps them clean.

Extreme sports are gaining in popularity for participants and spectators.  Sports of all kinds have been popular since the beginning of time.  Corporate marketers looking to get their brand in front of an active, aggressive audience need to consider products that can keep up with their lifestyles.   Ask for samples and take them for a test drive – if you dare!