Social media marketing is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals. Promotional merchandise is products branded with a logo or slogan and distributed in marketing and sales promotions. When you put them both together you have a powerful marketing strategy that can help your company stay ahead of trends and better target specific audiences, resulting in a new generation of brand fans.
Since social media is basically free and available anywhere for consumers, many companies already use it to find potential clients. The next-level step would be to design a clever social media campaign that is tied to a unique audience or experience. Consider these ideas to better connect with, and ignite, your followers:
- Offer a Gift for Super-Fans: Choose a few devotees engaged with your brand and reward them for their loyalty with a gift that would appeal to them.
- Ask for a Shout-Out: Send a message like, “Be one of the first 50 people to retweet our big news and receive XXX”. Be sure to specify what they will receive and make it creative.
- Drive Demand with Limited-Edition Items: Create a custom item that represents something unique to your brand. Offer it to your followers as part of a contest to sign up for a new service, buy a product, donate to your charity or book a trip.
There’s no doubt that clever promotional merchandise – of good quality distributed in a creative way to a specific target audience – can do big things for any company, large or small. But you have to be ahead of trends and engage your brand fans where they spend their time – on social media. So go ahead and surprise them with cool stuff – it will help you break through all the other marketing noise.