According to Glamping.com, “Glamping is short for glamorous camping. It is a way to experience the splendor of the outdoors without forgoing the creature comforts you can’t live without. Whether in a tent, yurt, airstream or treehouse, it’s camping on a grand scale.” So, how does this new, hip global trend help us to achieve our very practical business goals?
Whether the goal is to grow sales, recognize employees or improve customer retention, travel and destination experiences rank among the most successful of many different recognition strategies. And, more than likely, Glamping is a travel experience most of your audience has not undertaken, but would happily embrace.
The options are as endless as the areas of the world we would all like to explore. You can bring your group to Switzerland to explore the Alps and then retire to a dome pitched on a raised wooden platform with organic luxury bedding and full-service bathroom; or fish on Idaho’s Salmon River with the chef preparing stuffed morel mushrooms and braised free-range chicken with fennel puree and blackberry compote served on linen tablecloths with a carefully matched wine; or, if your budget is more modest, associates can enjoy luxury sleeping tents in the mountains of North Georgia without the perk of professionally prepared high cuisine, but with the same reliable service as a top quality bed & breakfast.
Travel incentives have long been drivers of motivational value. And giving your participants the chance to experience a destination with “WOW” factor is a time-tested way to improve on the results. Glamping may be just the thing to ignite that feeling!