According to the Social Science Research Network, 65% of us are visual learners. So, while smart phone calendars are a convenient way to keep track of your schedule, make plans on the fly and receive beeping reminders when you’re late for a meeting, visual reminders of important dates, holidays and appointments are only possible with printed calendars. And the added bonus is the year-long reinforcement of your brand image when a company logo or custom photos are added.
There are many different types of calendars: wall calendars; desk planners; student planners, pocket calendars; and magnet calendars to name some of the most popular. I would argue that wall calendars provide the best opportunity for creative branding, and if done right, even corporate calendars can be welcome in the home or office as a pleasing visual reminder of all the daily obligations.
When looking at calendar style options, consider the popularity of breathtaking nature scenes, inspirational quotes or beautiful photos of famous architecture – along with subtle logo branding, of course – and it becomes very easy to imagine that type of calendar hanging on the office wall, in the company break room or in the kitchen at home. Examining the behavior of your target market will help you to find out the theme that will help your company increase its visibility in the market. After all, images that appeal to the financial services audience are not the same images that will appeal to the students at the next career fair.
But wall calendars aren’t the only style with the power to persuade. All the styles have their audience, and there are ways to creatively customize them that will remind your customer that your company is available all year, not just when you make the next sales call. Electronic calendars are undeniably efficient and are certainly here to stay. But when considering a cost effective branding opportunity for all of the visual learners out there, take another look at the option for a visually stimulating corporate calendar.