Corporate attire doesn’t have to be boring. It should be comfortable and reflect a style that today’s young professionals can relate to. The clothing should echo the image of your company, without making such a bold fashion statement that the reactions are more about the shirt than about the brand.
Many times shirts and jackets decorated with company logos are associated with firms that provide employee uniforms, as in the restaurant, airline or rental car industries. But just as important are the teams representing their companies at an industry trade show, community outreach event, or business conference. And those employees are more likely to wear the same clothes again at a later date when working at the office or attending an after-hours networking affair – which brings us back to the importance of choosing business separates that are both appropriate and fashionable.
Fortunately, many retail-brand clothing suppliers can be sourced through the advertising specialties industry and decorated with corporate logos. And those suppliers that specialize in private label merchandise – offering the same quality at a lower price – are experiencing enviable growth by providing style and color choices that mimic what most people see, and buy, at the stores in the mall.
The options are as varied as the employees themselves:
- chambray shirt styles for men and women;
- distressed fabric fleece and tees for the younger set on community clean-up;
- custom printed ties and scarves for a more formal look;
- polos that look as good with office trousers as they do with golf khakis;
- cardigan sweaters for women, 1/4 zip sweaters for men, and v-neck sweaters for either – when the office gets cold, there’s a warm clothing option for all.
Today’s corporate clothing choices are anything but boring – ask for ideas and samples, and let your team decide. The brand impressions increase every time that item is worn … and isn’t that the whole idea?
newfound identity 