Some things never go out of style.  Converse sneakers, Ray-Ban Wayfarer sunglasses, the little black dress, a crisp white shirt … and flannel. Flannel was introduced in the 17th century and has enjoyed a popularity that transcends social gaps and genders, making it one of the most timeless of fashions.

Today’s updated versions of flannel pants, boxers, scarves and shirts are more fitted and are available in fashion-forward colors that any corporate marketing team can embrace. Logos can be applied in a subtle tone that compliments the item, and will remain a constant reminder of the giver while increasing the number of brand impressions every time it’s worn.

Whether you are marketing to young adults, outdoor enthusiasts or the college crowd, giving flannel attire at the start of the winter season makes a clear statement about your company’s attention to the timing and usefulness of a gift that stands far apart from other more common giveaways.  Warm up your audience with flannel this season, and enjoy the brand appreciation that’s sure to follow.