Vintage-inspired merchandise appeals to every age group. The Baby Boomers used the original and are happy for a newer version; Gen X, the crossroads generation that grew up before the internet, love a remake of anything nostalgic; and Millennials, the tech-savvy crowd that ushered in social media, find relief in all things that remind them it’s ok to slow down a bit.
Vintage items that represent an era that is associated with simpler times and a slower pace of life are part of a trend that includes renewed interest in board games, slow cooking from fresh ingredients and crafting hobbies. Although the merchandise is created with design influence from the past, today’s versions are updated with better materials, and often include features that will allow for all the tech items today’s audience can’t live without.
Travel bags, coolers, desk calendars, glassware and throw blankets are just a few of the many products designed with the simplicity and style of a bygone era. The design is considered “cool” in the same way a classic sports car makes us feel when we see it on the road. Not flashy, just classy. And when your company logo is applied, the brand identity is viewed in the same favorable light as that classic sports car.
Consider a vintage-inspired product next time you are looking for a unique giveaway or executive gift. It will stand out in the crowd of otherwise unsurprising branded items.