A blanket statement is a generalization – something that covers everything, like a metaphorical blanket. There is an implication when using this term that it is an over-generalization.  Some might say it ignores diversity. However, a blanket statement is clearly not the same as a blanket that makes a statement!

A BLANKET HOLDS SIGNIFICANT MEANING:  By definition, a blanket is much more than a fabric you sleep under.  It is a symbol of warmth and friendship, and a form of craftsmanship, artistry, history and generosity.  To give a blanket is to demonstrate great respect, honor and admiration for an individual.  In Native American traditions a blanket is used to create and seal relationships. This action is transferred from generation to generation. Throughout history, the way blankets are draped on the body has indicated certain emotions.

BRANDS CAN MAKE A STATEMENT:  Going into the cold-weather season, giving a branded blanket (subtle logo decorations are a must!) provides companies with the perfect way to make a statement of appreciation for customers or employees.  A well-considered blanket style in a quality fabric is a symbol of the value you place on that relationship.  Whether it’s a soft throw for a cold night in front of a favorite TV show, or a water resistant roll-up blanket for outdoor activities, the recipient will remember the giver and the brand awareness will increase every time it’s used.

A high quality blanket has meaning, and companies that give them will be remembered warmly … and that, is a blanket statement that makes sense!