How Sweet It Is

candyThe holidays are a time of both nostalgia and looking ahead to a new year.  Combining longstanding favorite candy treats with creative branded packaging would be a sweet trade show giveaway, reception gift or appreciation token.

According to the National Confectioners Association (NCA), 85 percent of Americans say they will likely give someone the gift of sweet treats this holiday season.  And their favorite treat?  The NCA surveys indicate three out of four Americans say the traditional peppermint flavor candy cane is their favorite candy cane variety.  Beyond the classic candy cane, 36 percent of Americans prefer to find foil-wrapped chocolates included as part of a holiday gift.  Gummy bears, jelly beans and chocolate covered pretzels are also popular choices.

Corporate marketers don’t need to worry about size, age, gender, or religion.  Whether you celebrate Hanukkah, Christmas, Kwanzaa or winter solstice, giving candy during the holidays is a tradition that everyone can agree on.

 

Make A Blanket Statement

kanata fall winter 2015blanket statement is a generalization – something that covers everything, like a metaphorical blanket. There is an implication when using this term that it is an over-generalization.  Some might say it ignores diversity. However, a blanket statement is clearly not the same as a blanket that makes a statement!

A BLANKET HOLDS SIGNIFICANT MEANING:  By definition, a blanket is much more than a fabric you sleep under.  It is a symbol of warmth and friendship, and a form of craftsmanship, artistry, history and generosity.  To give a blanket is to demonstrate great respect, honor and admiration for an individual.  In Native American traditions a blanket is used to create and seal relationships. This action is transferred from generation to generation. Throughout history, the way blankets are draped on the body has indicated certain emotions.

BRANDS CAN MAKE A STATEMENT:  Going into the cold-weather season, giving a branded blanket (subtle logo decorations are a must!) provides companies with the perfect way to make a statement of appreciation for customers or employees.  A well-considered blanket style in a quality fabric is a symbol of the value you place on that relationship.  Whether it’s a soft throw for a cold night in front of a favorite TV show, or a water resistant roll-up blanket for outdoor activities, the recipient will remember the giver and the brand awareness will increase every time it’s used.

A high quality blanket has meaning, and companies that give them will be remembered warmly … and that, is a blanket statement that makes sense!