Ugly Sweaters – Beautiful Branding

ugly christ sweaterWhat started as a joke in the snowy upper Midwest has grown into a national craze that shows no signs of slowing down. To say the public’s affection for the ugly Christmas sweater has gained momentum is an understatement. From holiday parties to group shots with Santa Claus, people everywhere are donning hideously adorned holiday apparel.

As a natural evolution of everything that’s hot in retail, the ugly Christmas sweater craze has hit corporate America.   In 2015-2016, Uber sponsored an ugly sweater giveaway in designated cities across the country.  Wine and spirits companies have created ugly sweaters that promote their brands.  The craze has even landed one company a Shark Tank deal and in two years they went from a million dollar company to a ten million dollar company.   That’s a lot of ugly sweaters!

The appeal goes well beyond just the company holiday parties. They’re also great holiday gifts for customers and employees; perfect for the holiday fun runs (gotta stay warm!); and unforgettable as a community outreach program.  Consider branded ugly Christmas sweaters for this holiday season, or next – and keep in mind, as Oscar Wilde said,  “The ugly can be beautiful”.

Image courtesy of uglychristmassweater.com

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