The U.S. exports about one-third of its recycling, and nearly half goes to China. For decades, China has used recyclables from around the world to supply its manufacturing boom. But it has recently declared that the waste coming from other countries includes too many other non-recyclable materials that are “dirty”, even “hazardous”. Therefore, in an effort to develop their country more like a world power rather than the world’s dumping ground, China has instituted strict restrictions on the amount and type of recyclable waste it will accept.
What does that have to do with corporate branding efforts? In a world that has dwindling options for all the trash that is created, corporations trying to increase brand awareness while supporting a cleaner planet can win on both fronts. Distributing logo products that promote less trash, like refillable beverage cups and bottles; reusable acrylic or stainless steel straws; and non-woven grocery totes is both responsible stewardship of our earth and savvy marketing foresight.
Many popular promotional products are available in biodegradable materials that are easy to recycle – balloons, pens, bags, and coffee cups to name a few. Other products like lunch coolers, drink coasters and reusable sandwich bags promote reducing and reusing rather than relying on throw-away packaging. These items are an example of how the world of branded merchandise is responding to the need, and the market demand, for more eco-friendly options.
Keeping and using an item with a corporate logo increases brand awareness and improves customer loyalty – the ROI is clear. Distributing environmentally conscious products helps to reduce waste – the benefit to the planet is clear. It’s time to get serious – ask about products that protect your brand and the earth at the same time.