On average, an exhibitor has three seconds to communicate key brand messages to attendees on the trade show floor. This short timeframe makes having attention-grabbing trade show graphics a must.

In order to create an exhibit that works as a true marketing tool, your exhibit graphics should say who you are, what you do, and what is your benefit to prospects.  It needs to reflect your corporate personality.  When those points are clearly represented with bold inviting graphics, you’ll bring in more visitors – and more often those visitors will be qualified potential buyers.

Your exhibit also serves as more than a three-dimensional ad.  It’s a temporary workspace, filled with booth staffers there for hours or days, and visitors there for just a few minutes.  You can increase productivity by giving them enough space to work in, and by designing around their needs.  Those needs include meeting with prospects, demonstrating product and even storing their personal items.

When designing a booth display that will represent your brand personality, consider the following elements:

• Table Cover or Runner
• Retractable Floor and/or Tabletop Banners & Flags
• Hanging Banner Display
• Backlit Counter Kit
• Tents, Inflatable Domes & Arches
• Floor Display
• Literature Display
• Tablet & Monitor Stand
• Inflatable Chair, Couch or Ottoman
• Event Cooler
• Carry Cases

Another thing to consider:  if your company is exhibiting in different markets, with the task of appealing to different demographics, many trade show exhibits are designed with the ability to change graphics. This flexibility makes it an inexpensive way to give your trade show exhibit an immediate makeover.

The 2018 trade show season will be in full swing in a few months.  Take the time now to evaluate your booth graphics and supplies.  Update and refresh your exhibit to reflect the energy of your company, and make it the best marketing tool in your box.