Effective marketing efforts should bring the brand message to customers through many different channels. Social media, event sponsorships, and experiential marketing are all proven promotional methods that help build the brand equity. To support these efforts, the company logo must be visible, the promotional materials creative, and the logo treatment consistent.
While building an effective marketing plan, it would also be worthwhile to add a little fun into the mix. According to a global Nielsen Survey of Trust in Advertising, almost half (47%) of the respondents said that humor resonates with them more than any other content approach. Injecting fun into your marketing strategy could be just the thing you need to stand out from your competitors.
Show booths with flashing bounce balls, fidget spinners, games and exciting display visuals are much more likely to capture the attention of the crowd. Lobbies, booth spaces and work areas with a few Boost Ball chairs covered in custom graphics offer comfort and improved posture while bringing a truly modern approach to seating, with a brand billboard that is hard to miss. Sponsor a charity fun-run with bright shirts sporting creative graphics or launch a social media campaign that offers all-day passes to the nearest amusement park for the winners of your next enter-to-win contest.
There are many ways to add fun to your next marketing campaign, and everyone has a different idea of what they consider to be amusing. But the important thing is to start the conversation with your team, and get the fun-ball rolling.