Earth Day, Arbor Day And Promoting Brand Awareness

treeAfter the madness of March ends, you will have two good reasons to start working on an eco-friendly giveaway that will increase your brand visibility with your audience in the month of April.  Earth Day is April 22 and Arbor Day is April 27 – both are annual celebrations that promote planet friendly practices.  Any company that supports the movement to protect our planet can drive more sales with customers who care about the environment and are seeking like-minded businesses.

In 2018, the Earth Day campaign is focusing on ending plastic pollution.  From poisoning marine life to littering our landscapes and clogging our landfills, the growth of plastics has become a threat to our planet.  This year’s campaign gives you easy and inexpensive ways to make a statement in support of that cause that will resonate with your audience.  A reusable grocery tote designed with creative logo graphics or constructed with custom colors will be appreciated and used.  A refillable water bottle with a carabiner clip will give your customers a reason to travel with their favorite beverage, and give up that disposable bottle.  With both options your logo will be seen in the grocery store, at the gym, on the streets and in the airport.  That’s ROI with every pair of eyes that sees it!

The everyday mission for the Arbor Day Foundation is to inspire people to plant, nurture and celebrate trees.  Replanting forests, promoting urban community improvement through adding trees, and supporting healing after natural disasters by delivering new trees are major programs for the Foundation.  Many promotional products are well-suited to supporting these themes while increasing your brand awareness.  Live evergreen seedlings in a burlap sack; seeded paper in a variety of shapes that are planted to grow flowers; rain catchers for the back yard; or bamboo cutting boards for the kitchen are only a few examples.  And every item will remain a daily reminder of the products and services you offer.

You can choose products that are made of recyclable and natural materials, or items that promote a greener lifestyle.  Either way, by promoting and encouraging more eco-conscious habits, you appeal to the growing number of people who recognize the need for change, and support the companies that advocate for that change in the everyday ways they conduct business.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s