After the madness of March ends, you will have two good reasons to start working on an eco-friendly giveaway that will increase your brand visibility with your audience in the month of April. Earth Day is April 22 and Arbor Day is April 27 – both are annual celebrations that promote planet friendly practices. Any company that supports the movement to protect our planet can drive more sales with customers who care about the environment and are seeking like-minded businesses.
In 2018, the Earth Day campaign is focusing on ending plastic pollution. From poisoning marine life to littering our landscapes and clogging our landfills, the growth of plastics has become a threat to our planet. This year’s campaign gives you easy and inexpensive ways to make a statement in support of that cause that will resonate with your audience. A reusable grocery tote designed with creative logo graphics or constructed with custom colors will be appreciated and used. A refillable water bottle with a carabiner clip will give your customers a reason to travel with their favorite beverage, and give up that disposable bottle. With both options your logo will be seen in the grocery store, at the gym, on the streets and in the airport. That’s ROI with every pair of eyes that sees it!
The everyday mission for the Arbor Day Foundation is to inspire people to plant, nurture and celebrate trees. Replanting forests, promoting urban community improvement through adding trees, and supporting healing after natural disasters by delivering new trees are major programs for the Foundation. Many promotional products are well-suited to supporting these themes while increasing your brand awareness. Live evergreen seedlings in a burlap sack; seeded paper in a variety of shapes that are planted to grow flowers; rain catchers for the back yard; or bamboo cutting boards for the kitchen are only a few examples. And every item will remain a daily reminder of the products and services you offer.
You can choose products that are made of recyclable and natural materials, or items that promote a greener lifestyle. Either way, by promoting and encouraging more eco-conscious habits, you appeal to the growing number of people who recognize the need for change, and support the companies that advocate for that change in the everyday ways they conduct business.
After witnessing the ravages of the 1969 massive oil spill in Santa Barbara, California, Earth Day founder, Gaylord Nelson, US Senator from Wisconsin, announced the idea for a “national teach-in on the environment”. On April 22,1970, 20 million Americans took to the streets, parks, and auditoriums to demonstrate for a healthy, sustainable environment in massive coast-to-coast rallies. Since then, Earth Day has reached into its current status as the largest secular observance in the world, celebrated every year on April 22.
So how can you and your company make a difference in support of this massive movement? It’s simple! Next time you are considering a branded giveaway, consider if those items are made from recycled materials and/or can be recycled after they outlive their usefulness. Not every product category in the promotional products world is available with an eco-friendly option, but plenty are, so maybe it’s time to ask that question.
In the meantime, you can ponder a few of the following ideas – time-honored and new – to support this year’s Earth Day celebration.
- Eco Core Golf Balls: 100% recycled material and features a rubber core from recycled tires
- Eco Fleece Blanket: 70% virgin polyester / 30% Repreve® certified recycled polyester
- Recycled Notebook: Paperboard cover with 70 sheets of lined recycled paper
- Eco Bike Bottle: BPA / BPS-Free Recycled HDPE (high density polyethylene)
- Bamboo Award: Renewable and recyclable bamboo on black iron stand
- Recyclable Pen/Highlighter: Recycled paper & plastic
- Eco Plastic Handle Bags: 40% recycled polyethylene, 100% recyclable
The number of eco-happy products offered in the advertising specialties industry is growing – not just because it’s a worthy cause – but because the demand is there with companies across the country that want their audience to know they have the same far-sighted regard for our planet as they do. Use this year’s Earth Day celebration as a reason to get on board the eco-happy train!
- Committing to a business strategy that supports a cleaner environment is not so much an option, as a business imperative, according to Corporate EcoForm Chair P.J. Simmons. Some firms have invested in building practices that win them LEED (Leadership in Energy and Enviornmental Design) certification, while others have enlisted sustainability practices that affect every operational business process from information technology to product design, and even into areas like accounting and marketing.
- To build on current practices, or even to begin moving in that direction, there are thousands of eco consious products available for logo branding that will demonstrate not only your awareness, but your corporate commitment to the environment. And Earth Day is a perfect time to roll out that message of eco-awareness to your customers with a product that is useful, attractive and appropriately planet-friendly. Consider some of these options:
- Cotton tote made from 100% recycled material
- Umbrella made from 51% recycled material
- Polos and t-shirts made from organic and recycled material
- Flash drive made from bamboo or recycled paper
- Car charging flashlight
- Messenger bag or duffel made from 100% recycled material
- Plastic bag recycler made from 100% cotton
- Insulated grocery tote made from recycled non-woven material
- Journal made from 100% recycled paper
- Eco pen made from recycled paper, bamboo or biodegradable plastic
- Koozie beverage holder made from recycled foam
- Magnet made from 100% recycled material
There’s a growing demand for recycled products, intensified regulations and even increased investor pressures to demonstrate sustainable practices. Build your brand identity, and support a cause that makes business sense, with products that represent today’s reality of the need to reuse, recycle and reduce.