Respect The Brand

2461_Carolina_Blue_lifeThe way that you dress can earn you, and your brand, respect.  At corporate events like trade shows and industry conferences – or even in the office on a Friday afternoon – it’s important to dress professionally so others know you mean business.

Business casual attire is well-accepted but it can be tempting to take the idea of “casual” too far.  It should be less formal than traditional business-wear, but still provide a professional appearance.  Keeping that in mind, disheveled t-shirts, cargo shorts and flip-flops should be left at home for the weekend hang-time.

Depending on the industry and age of the employees, appropriate business attire can mean polos or button-downs, paired with pants for men, and pants or skirts for women.  On occasion well-constructed jeans are acceptable, but not the ones with holes and fraying hems.  Even though in today’s fashion world consumers pay a premium for a pair of designer ripped jeans, it’s still not the right image for someone representing most corporate brands.

Consistent brand identity, which in turn increases brand loyalty, relies on maintaining a dependable dress code for every corporate event.  Consumers come to depend on a recognizable corporate image that commands their respect.  That respect becomes trust – and trust grows into loyalty.

If you respect your brand with appropriate attire, so will your customers.

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