Why settle for just practical, when always-reliable items like tote bags, coffee mugs, water bottles and jackets are available in eye-catching styles and colors that will appeal to even the most fashion-forward audience.  While there is always a market for the understated and subtle, striking colors and unique product designs will generally appeal to a younger audience.

Today’s consumers want products that stand out – unique items that make the other guy stop and say “where did you get that?”.  And if that item has a corporate logo, all the better for the company that wants to improve brand visibility – which would include all companies that spend money on branded giveaways.

Some of my favorites:

• Silicone Collapsible Water Bottle:  Safe for both cold and hot beverages, the bottle fully collapses from 8.4″ tall to 4.8″
• Metallic Tote Bag:  Vinyl tote bag available in silver, gold or rose gold and features a large main opening with soft interior
• Packable Insulated Jacket:  Trendy retail look with features like LED zipper pull, this jacket is warm and water repellent, and packs into a stuff sack for travel
• Blue Jean or Bling Coffee Mug:  Ceramic mugs uniquely styled to make a statement without saying a word
• Custom Socks:  Athletic, business, ankle or knee high – every sock style is available with completely customized designs and colors
• Aluminum Pop Sockets:  The ultra popular mobile phone grip/stand is now available in bold, classy metallic colors like ruby red, sapphire blue and rose gold

It’s not difficult to create an eye-catching promotional product that will also serve as a practical reminder of your company’s brand.  Step out from your comfort zone, and ask about this year’s new colors or the most recent interpretation of a classic product.  Being noticed = increased brand awareness!