The Last (Plastic) Straw

strawLast year the world population used over 500,000 million straws, 480 billion plastic bottles and one trillion single use plastic bags.  The impact to the oceans and our planet’s health has been devastating.  Over the last few years there has been a resounding public outcry against the use of these types of disposable plastics, and the corporate world is responding.

Hotels and airlines are instituting bans on plastic straws, and cities around the country are doing the same for disposable plastic bags.  Tour companies and cruise lines are joining in the fight, while corporations in every industry with brand marketing budgets are supporting the cause with more eco-conscious giveaways.  And as the following examples demonstrate, it’s not only good for the environment, it’s also good for business.

  • Drinkware – Third Most Influential Promotional Item:  Acrylic, stainless and ceramic drinkware products can easily replace disposable plastic bottles and cups.   As with every corporate giveaway, consider the style of the product to be sure it matches the lifestyle of the recipient.  Ceramic mugs are fine for office workers, but those who spend a lot of time in a car or outdoors need plastic or stainless.
  • Stainless Steel or Copper Straws – 53% Of U.S. Consumers Use Promotional Drinkware:  The same consumers giving up plastic bottles for reusable drinkware are anxious to receive their first truly reusable straw.  Dishwasher friendly and engraved with a company logo and/or personal name, these unique promotional items truly reflect the fast-growing demand for alternatives to plastic straws.
  • Reusable Bags – Create More Impressions Than Any Other Promotional Product:  For grocery shopping, travel, and outdoor excursions, a reusable canvas or non-woven bag, backpack or duffel are smart giveaway choices that are used at home and in the office.  Not just for carrying groceries, sturdy bags of every style increase brand identity and improve brand loyalty.

For corporations that want to appeal to this generation’s sensitivity to the health of our planet, it makes good business sense to promote your brand while encouraging more eco-friendly habits.  Give the corporate gift that keeps on giving!

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