Winter will be around for another few months, and outdoor enthusiasts – workers, hikers, campers, hunters – will be looking for both warmth and comfort in their outerwear.  Brands have an opportunity to shine with that demographic at this time of year.

Today’s consumer wants products that offer smart function, performance and style.  Not satisfied to only follow the latest Instagram clothing trend, younger generations  are less focused on quantity than quality. Single apparel pieces that can get them through multiple seasons in various life experience settings are the trend for today’s consumer.

Enter the corporate marketing initiatives.  Companies that invest in increasing brand awareness and improving customer loyalty have become increasingly aware of the the need to respond to not only the style choices of Millennials and GenX’ers, but also to their generation’s emphasis on not consuming more goods than needed.

A rugged, but comfortable work jacket; a stylishly classic quilted vest; or even a custom knit beanie in a subtle color are all excellent choices for adding your corporate brand to an item that will be worn for years to come.  Men and women.  The young and not-so-young.  By targeting your customer base with cleverly decorated, quality apparel items, your company will offer comfort to an audience that will repay you with brand loyalty.