In the creative world of promotional product decorations, there is no excuse for boring! Crystal and sequin embroidery, sublimation print, vintage soft hand, digital printing, laser tech patches and reverse applique are a few of the ways corporate marketing departments can help their logo to stand out from the everyday decorating techniques of standard embroidery and screenprinting.
Using crystals or sequins to outline your logo may not be the best choice for a mostly male audience, but the women in your customer base would love it! Young men appreciate the rugged, collegiate appearance of appliques, and laser etching on polos and fleece is a subtle treatment that appeals to the corporate clients as well as the youth market.
Experienced screenprinters can wrap screened artwork around an entire shirt, and qualified embroidery decorators can apply creative techniques to hats, clothing and bags in ways that just a few years ago was not possible. Art can be enhanced and manipulated to make bold statements, and then applied to various types of products – from apparel to pencils.
It may be time to think outside the box and consider more innovative logo decorating options for your next project. Change is good – creative change rocks!