The End Of The Boring Hat

cap242% of U.S. consumers who keep promotional hats do so because they are attractive.  Although it seems to be stating the obvious, hats need to look good to be worn.  And if there is a choice to be made between a unique, well-designed hat and one that is boring in its color and logo decoration, then it’s likely the well-designed cap will win the day.

Front embroidery has always been the classic decoration method for caps.  But in response to retail fashion trends,  cap suppliers have developed more sophisticated techniques that can enhance, or replace, standard embroidery.  These techniques add style and value to the cap, and give your customers a unique look that will be worth wearing.

Consider a few of the following decoration options:

  • Hat Tattoo:  Embellish without limits!  Ink imprint can be applied to the visor, over embroidery, on felt appliqué or on the mesh back of a trucker cap –  imprint available almost anywhere on the cap!
  • Heat Transfers:   Logo can be applied in glitter flake, flocking, full color and camo transfers for a unique effect.
  • 3D Embroidery:  This technique has been around for several years, but now we can add a full-color sublimated overlay to make that logo pop!
  • Merrowed Edge Patch:  Either embroidered for a vintage look, or full color sublimated ink for colorful, detailed designs, patches are perfect for adding the interest of texture.

A cap provides 3,136 logo impressions over their lifetime – but only if the customer wears it.  The next time your company is considering a hat giveaway, ask about ideas for a different way to showcase your logo.  Increasing brand awareness is worth the extra effort.

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