Most people know the sun is bad for our skin, but many fewer realize the damage the sun causes to our eyes.  Long term exposure to the sun’s UV (ultraviolet) rays can cause cataracts and macular degeneration, among other maladies like skin cancer on the eyelid.

Even though wearing sunglasses makes sense for our eye health, most people choose a cool pair of shades to make a personal fashion statement.  In consideration of both viewpoints, corporate marketers looking for a gender-neutral summer giveaway with some edge have more options than ever in the promotional sunglasses arena.

Styles range from retro, aviator and wrap shapes with standard and mirrored lenses, to infants and kids sizes that come in a variety of fun colors.  Logo decoration is offered on the lens, side arms and front frame, with fully customizable PMS colors to satisfy any corporate branding initiatives.   And best of all, most promotional sunglasses offer full UV sun protection.

Street marketing, charity fundraisers, community outreach, parades, sporting events and countless other venues aimed at raising the corporate profile are perfect opportunities to give a pair of branded sunglasses.  But don’t choose just any pair of sunglasses.  Consider a style that relates to your audience demographic, and create a pair of shades that will excite and thrill.  Protecting their eyes from the sun is just a happy bonus.