The Ardent Golfer

“The ardent golfer would play Mount Everest if somebody put a flagstick on top.” -Pete Dye

This famous quote reminds us that it’s never too early to think about the upcoming golf season.  The perfect time to schedule a charity outing or a casual client meeting at that golf course everyone wants to play, but few have the skill to conquer, is when spring and summer seem like a distant dream.  Even though most people in business don’t have the time to be an ardent golfer, nearly everyone enjoys the opportunity to hit the ball around 18 holes with a group of like-minded collegues.  And, with every golf outing is another opportunity to gain brand visibility.

Golf balls and tees are essential, but with the inconvenient placement of small lakes on all those water holes, it’s likely those balls will not be coming home with the golfer.  Golf shirts require prior knowledge of a person’s size, and the goodies in the golf goodie bags are gone by the time you hit the back 9.  As an alternative to those options, caps remain one of the most effective and popular wearable items for any corporate give-away.  A classic golf cap with a subtle co-branded logo treatment featuring your company mark along with the golf course name will be appreciated and worn again.  Matching visors are available for the ladies, and with a breathable moisture wicking fabric, the heat won’t cause unwanted sweat in the eyes just as the golfer takes that perfect swing!

Think spring and plan ahead … it will give your guests time to hit the driving range!

(Image via Sanmar)

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