New products are introduced every day to answer the age-old question every corporate buyer asks their promotional products partner – “what’s new?”.  Of course, the answer to that question depends a great deal on what products the company has traditionally used for branded giveaways, because new ideas can many times mean the same thing as new products.  New to  you, so to speak.

However, it is true that every year original products are introduced that appeal to a wide variety of customers.  Many of those new products are not entirely unique inventions, but rather a simpler design on existing products meant to make our lives slightly less complicated.  And if a company distributes a branded item that helps simplify life, it’s likely that recipient will use the product and therefore continue to increase those valuable brand impressions.

A few of my favorite new items this year are listed below:

The Loop:  Shown in the image in this article, this is a valuable tool for keeping earbud wires tangle-free and easily accessible.  Anyone who exercises, travels or just relaxes with their favorite tunes will appreciate this low cost, high impact gift.

The Bottleband:  Turn any size bottle into a handheld device.  Made out of the same silicone material as the cause bracelets, these handy bottle holders allow runners and walkers to easily carry a bottle of water by slipping the band over the hand.  Hydration simplified!

The Slip Clip:  It’s a beach towel clip that holds a towel or bag onto the lounge chair without scratching or leaving marks.  For a conference held at a beach location or an incentive reward trip aboard a boat, these simple clips offer a large imprint area and easy-to-use design that will showcase your logo every time the weather heats up.

New is good … simple is good … new AND simple is better!  The next time your company is considering a branded giveaway, take a look at what’s available to help make your customers’ lives a little bit easier.