The Last (Plastic) Straw

strawLast year the world population used over 500,000 million straws, 480 billion plastic bottles and one trillion single use plastic bags.  The impact to the oceans and our planet’s health has been devastating.  Over the last few years there has been a resounding public outcry against the use of these types of disposable plastics, and the corporate world is responding.

Hotels and airlines are instituting bans on plastic straws, and cities around the country are doing the same for disposable plastic bags.  Tour companies and cruise lines are joining in the fight, while corporations in every industry with brand marketing budgets are supporting the cause with more eco-conscious giveaways.  And as the following examples demonstrate, it’s not only good for the environment, it’s also good for business.

  • Drinkware – Third Most Influential Promotional Item:  Acrylic, stainless and ceramic drinkware products can easily replace disposable plastic bottles and cups.   As with every corporate giveaway, consider the style of the product to be sure it matches the lifestyle of the recipient.  Ceramic mugs are fine for office workers, but those who spend a lot of time in a car or outdoors need plastic or stainless.
  • Stainless Steel or Copper Straws – 53% Of U.S. Consumers Use Promotional Drinkware:  The same consumers giving up plastic bottles for reusable drinkware are anxious to receive their first truly reusable straw.  Dishwasher friendly and engraved with a company logo and/or personal name, these unique promotional items truly reflect the fast-growing demand for alternatives to plastic straws.
  • Reusable Bags – Create More Impressions Than Any Other Promotional Product:  For grocery shopping, travel, and outdoor excursions, a reusable canvas or non-woven bag, backpack or duffel are smart giveaway choices that are used at home and in the office.  Not just for carrying groceries, sturdy bags of every style increase brand identity and improve brand loyalty.

For corporations that want to appeal to this generation’s sensitivity to the health of our planet, it makes good business sense to promote your brand while encouraging more eco-friendly habits.  Give the corporate gift that keeps on giving!

Simply Better

loopNew products are introduced every day to answer the age-old question every corporate buyer asks their promotional products partner – “what’s new?”.  Of course, the answer to that question depends a great deal on what products the company has traditionally used for branded giveaways, because new ideas can many times mean the same thing as new products.  New to  you, so to speak.

However, it is true that every year original products are introduced that appeal to a wide variety of customers.  Many of those new products are not entirely unique inventions, but rather a simpler design on existing products meant to make our lives slightly less complicated.  And if a company distributes a branded item that helps simplify life, it’s likely that recipient will use the product and therefore continue to increase those valuable brand impressions.

A few of my favorite new items this year are listed below:

The Loop:  Shown in the image in this article, this is a valuable tool for keeping earbud wires tangle-free and easily accessible.  Anyone who exercises, travels or just relaxes with their favorite tunes will appreciate this low cost, high impact gift.

The Bottleband:  Turn any size bottle into a handheld device.  Made out of the same silicone material as the cause bracelets, these handy bottle holders allow runners and walkers to easily carry a bottle of water by slipping the band over the hand.  Hydration simplified!

The Slip Clip:  It’s a beach towel clip that holds a towel or bag onto the lounge chair without scratching or leaving marks.  For a conference held at a beach location or an incentive reward trip aboard a boat, these simple clips offer a large imprint area and easy-to-use design that will showcase your logo every time the weather heats up.

New is good … simple is good … new AND simple is better!  The next time your company is considering a branded giveaway, take a look at what’s available to help make your customers’ lives a little bit easier.