The business benefits that can be accrued from corporate gift-giving are many, from increased productivity to employee satisfaction to longevity in customer relationships.  The gifts you give represent your company, and should express the value you place in your relationship with the recipient.  And what better way to show your respect for your employees and customers than to give them the gift of warmth.

Name brand clothing lines with fashion-forward styles, better fabric options and more choices for women, in particular, offer the corporate world an opportunity to give a gift that will build loyalty and brand awareness with every recipient.  Rather than the standard polo or button-down shirt that is a necessary choice for trade shows and office attire, cold weather clothing essentials are items that will be worn at home, on the weekends, and on the job.

Consider the following apparel categories and the new ways to give the gift of warmth to your customers and employees in the coming winter months.

• Hats:  Beanies with leather patch, bluetooth headphones, or LED light; fleece lined tassel hat; or polar fleece headband
• Fleece Jackets:  Lightweight microfleece full zip jacket; super warm brushed fleece pullover; or sophisticated quarter zip rib knit fleece
• Hoodies:  Vintage french terry hoodie; women’s poncho hoodie; or hooded hockey sweatshirt
• Puffer Jacket:  Packable down vest or jacket; water resistant finish polyfill jacket; or ecologically sound lightweight layering jacket

There is a cold-weather clothing item that will work for nearly every recipient.  Take the time to consider the age and lifestyle of those people you want to thank, and give them something that will give them comfort from the cold in the coming months.  They’ll thank you!