Puffer vests, the staple of the hiking trail, have emerged as a trendy fashion item, equally appropriate for the office as it is on weekends for leisure activities. Designs featuring sleeker cuts and high-tech materials to reduce bulk, make it a practical and stylish solution for both men and women. Less “Michelin Man” – more fashionable versatility.
As young tastemakers have brought back a new appreciation for rugged outdoor apparel, corporate marketing teams have taken notice. Puffer vests, soft-shell jackets, and sherpa-lined sweatshirts have all been popular choices for corporate giveaways. But the puffer vest, in particular, has emerged as a wardrobe staple that can be worn with nearly every clothing style. That type of popularity ensures greater appreciation from the recipient, and promises increased brand visibility for the company.
Retail brands like The North Face, Marmot and Weatherproof offer stylish quilted down vest options that can be customized with a corporate logo. The corporate logo decoration can be subtle using a tonal thread color or placed in a discreet location like the back collar; or it can be embroidered in a light-colored thread on the right or left chest for maximum brand exposure. Either way, the puffer vest will be the gift that keeps on giving all season long – with both the giver and the recipient happy for the mutual benefits of a well-considered corporate giveaway.