The goal of branded giveaways is to drive brand recognition and customer interest, but the results are often not what we counted on. When the choice of gift does not match up with the demographic of the intended audience, the expected impression can fall flat.
When considering the fact that everyone from toddlers to seniors have embraced the digital age – whether intentionally or by necessity – it’s a logical choice to select a promotional product that appeals to our global digital transformation. And that digital transformation is not just about technology, it’s also about the products that make it easier for customers to access that technology.
- Activity Tracker: These staples of the health-conscious crowd are offered in varying price points, with a variety of features from simply counting steps to connecting with friends for friendly fitness challenges.
- Smart Watch: There are lots of less expensive alternatives to the Apple watch, and they offer many of the same features like bluetooth capability and cameras.
- Flash Drive: Store all of those digital files in one small, portable place without the fear of losing everything in a computer meltdown.
- Power Bank: Recharge mobile phones and tablets on the go!
- Backpack: Give a backpack with features like built-in power pack and headphone access.
Millennials and the Gen Z generation are always looking forward, spending an average of 10 hours day in front of screens, with a short attention span that responds to engaging digital content. For your next corporate giveaway, consider a gift that keeps these digitally inclined customers aware of your brand while communicating and working in a digital world.
There are 93 million millennials – otherwise known as Generation Y – in the US. That group now represents the largest segment of the American workforce. With the oldest members being in their mid-30’s, they will be a dominant force for a long time. But right behind them is Gen Z – with 70 million members in the college and high school scene – which will soon be a factor for any company looking to promote and sell to that market as well.
As with any customer demographic, there is a unique dynamic to these young buyers. Marketing through emails and videos; giving youthful products that appeal to this tech- savvy group; and keeping the retail styles in mind when picking out headwear and apparel are all solid guidelines for appealing to the under-40 crowd. It’s a matter of giving something that is “cool enough”- the latest and greatest – and not something that they have received multiple times in the past (swap the white cotton tee for a bella+canvas black heather tee).
The stats – courtesy of Pew Research Center – that support the theory:
- By 2020 40% of all consumers will be from Gen Z
- About 40% of Gen Zers say corporate offices are their preferred workplace
- The average GenZer has the attention span of about 8 seconds
- By 2025 millennials will account for 75% of the global workforce
- 90% of millennials check their emails, texts and social media accounts before getting out of bed
- More than 60% of millennials stay updated on brands through social media
- 77% of millennials participate in loyalty reward programs
- Millennials consistently spend more than other generations on fitness-related products
Young buyers are the future – prepare to understand what they want, and avoid what they don’t – if you don’t, someone else will!