Healthy Snacking And Wellness Programs

almonds_0Approximately half of U.S. employers offer wellness program initiatives.  These initiatives are aimed at reducing health care costs, absenteeism, and health-related productivity losses.  The programs often offer a combination of wellness screenings and intervention efforts through promotion of healthy lifestyle choices.  And, of all the lifestyle intervention options, 79% of the programs focus on good nutrition and weight management.

Considering the importance of improved nutrition through healthy snacking at home and at work, it’s no wonder that the demand for tasty, healthy treats in easy-to-distribute branded packaging has increased steadily over the years.  This trend has seen the ever-popular cookie towers being replaced with nutritious goodies like nuts, trail mix, chocolate covered raisins and sunflower seeds.

When selecting which sensible snack will compliment your program, it’s also important to consider the packaging that will hold it.   It should be practical, easy to open & close, and convenient for distribution at an event or in-house. The best packaging options for your audience will depend on who is receiving it and where it will be given away.  Some of the most popular choices are:

  • Stand-up resealable clear plastic pouch
  • Large cello bag with full color header
  • Metal tins in varying sizes with full color imprint
  • Cellophane bag inside customized gabled, chest or snack box
  • Custom printed envelope sleeve with dispenser insert

Incorporating nutritious snacks into a corporate wellness program helps to support and enhance the message of healthy eating and weight management.  Whether it’s a simple bag of almonds provided in the employee break room, or a monthly wellness theme that incorporates an appropriate healthy snack with another perk like game tickets or a free cooking session with a local chef, creative wellness programs are proven winners for improved employee health and productivity.


Marketing To The Yogi

Fifteen million people practice yoga in the United States.  77.4% are college graduates and 44% earn more than $75,000 annually, with 24% earning more than $100,000 annually (  Considering the weight of these statistics, it seems likely that at some point some of the branded merchandise aimed at the corporate customers during any given campaign will end up in the hands of a yoga enthusiast.  So why not consider a marketing theme and associated products that are aimed directly at this health-conscious audience?

Offering a branded yoga mat, hydration bottle or bamboo towel as part of a wellness campaign, employee motivation program, or gift-with-purchase giveaway are all perfect opportunities to reinforce your company’s support of healthy lifestyle choices.  Presenting the gift in eco-friendly branded packaging materials maintains a consistent message that will radiate out to your audience. Even the most casual exercise buff will recognize the value of the gift, and associate the giver with positive feelings of health and well-being.

With the many health benefits that come with the bending, stretching and deep breathing exercises taught in every yoga class, it is likely that this ancient form of low impact exercise will continue to attract growing numbers of followers.  Marketing to those yogis may also help grow the corporate client base.