Cruising With Your Favorite Brand

coke bikeIncentive programs that promote wellness are always in style.  These programs exist because healthy employees mean greater productivity, lower absenteeism and reduced healthcare costs.  Biking, with its growing popularity, would be a perfect addition to any wellness program.

The number of cyclists saw a big increase between 2012 and 2017, increasing from around 51 million riders to slightly more than 66 million riders in 2017.   More than double the number of bikes are sold each year than passenger cars, and where passenger car sales are on the decline, bicycle sales have been steady or slightly increasing since the 1990s.

However, does it make sense to plan for a spring/summer wellness program initiative in December?   Of course it does!  It especially makes sense if you want to incorporate a custom-designed bike, with longer lead times, as part of your program.  Customizing that bike can be as simple as adding a logo to a stock unit, or you can get creative with a full blown custom bike, using any colors and graphics package you desire

In either case, giving a bike as a door prize at a wellness event, or offering branded bike accessories as incentives for meeting targeted health goals, will serve to build excitement and participation for the program.  If you consider the evidence that 30 minutes of daily cycling saves $544 per person in annual medical costs, it’s easy to understand the return on investment is real.  So start now, and be ready for the 2018 cycling season!



Healthy Snacking And Wellness Programs

almonds_0Approximately half of U.S. employers offer wellness program initiatives.  These initiatives are aimed at reducing health care costs, absenteeism, and health-related productivity losses.  The programs often offer a combination of wellness screenings and intervention efforts through promotion of healthy lifestyle choices.  And, of all the lifestyle intervention options, 79% of the programs focus on good nutrition and weight management.

Considering the importance of improved nutrition through healthy snacking at home and at work, it’s no wonder that the demand for tasty, healthy treats in easy-to-distribute branded packaging has increased steadily over the years.  This trend has seen the ever-popular cookie towers being replaced with nutritious goodies like nuts, trail mix, chocolate covered raisins and sunflower seeds.

When selecting which sensible snack will compliment your program, it’s also important to consider the packaging that will hold it.   It should be practical, easy to open & close, and convenient for distribution at an event or in-house. The best packaging options for your audience will depend on who is receiving it and where it will be given away.  Some of the most popular choices are:

  • Stand-up resealable clear plastic pouch
  • Large cello bag with full color header
  • Metal tins in varying sizes with full color imprint
  • Cellophane bag inside customized gabled, chest or snack box
  • Custom printed envelope sleeve with dispenser insert

Incorporating nutritious snacks into a corporate wellness program helps to support and enhance the message of healthy eating and weight management.  Whether it’s a simple bag of almonds provided in the employee break room, or a monthly wellness theme that incorporates an appropriate healthy snack with another perk like game tickets or a free cooking session with a local chef, creative wellness programs are proven winners for improved employee health and productivity.