Incentive programs that promote wellness are always in style. These programs exist because healthy employees mean greater productivity, lower absenteeism and reduced healthcare costs. Biking, with its growing popularity, would be a perfect addition to any wellness program.
The number of cyclists saw a big increase between 2012 and 2017, increasing from around 51 million riders to slightly more than 66 million riders in 2017. More than double the number of bikes are sold each year than passenger cars, and where passenger car sales are on the decline, bicycle sales have been steady or slightly increasing since the 1990s.
However, does it make sense to plan for a spring/summer wellness program initiative in December? Of course it does! It especially makes sense if you want to incorporate a custom-designed bike, with longer lead times, as part of your program. Customizing that bike can be as simple as adding a logo to a stock unit, or you can get creative with a full blown custom bike, using any colors and graphics package you desire
In either case, giving a bike as a door prize at a wellness event, or offering branded bike accessories as incentives for meeting targeted health goals, will serve to build excitement and participation for the program. If you consider the evidence that 30 minutes of daily cycling saves $544 per person in annual medical costs, it’s easy to understand the return on investment is real. So start now, and be ready for the 2018 cycling season!