According to Merriam-Webster, athleisure is defined as “casual clothing designed to be worn both for exercising and for general use.” It represents the general dressing down across our culture, with high fashion brands turning sweats and tees into big ticket items, and retailers selling more performance apparel than ever before.
Now, at the intersection of athletic wear and luxury, we have athluxury – fabrics and styles that give a luxe feel while delivering a reliable performance piece of clothing. Jackets, shirts and footwear are all being offered in up-to-the minute colors and styles that are creating excitement for corporate brands that want to ignite their audience.
More of an evolution than a trend, athleisure – or, on the higher end, athluxury – apparel can be worn in most offices and social situations without anyone thinking twice. Many styles merge business casual with sportswear, which is a natural evolution of the trend towards health and fitness. As a bonus, this category of clothing is generally more durable, with properties like wrinkle and odor resistance incorporated into its tech-infused fibers.
Adding a corporate logo in a color and decoration method that compliments the item will bring attention and respect to the brand, and nearly ensure the continued use of the item at the office and at home. Sample some of the latest options in this popular clothing category for the next trade show or team-building outing at the ballpark. Your associates will happily accept, and your customers will notice.