High fashion labels have embraced the clear tote, and your corporate customers have noticed. Originally a utilitarian accessory meant to make passage into sports stadiums, schools and airport security lines easier, clear totes are showing up on fashion runways, and in stores from Urban Outfitters to Nordstrom.
Messenger bags, open-top totes, cross-body purses and cinch backpacks are all offered in see-through styles. The design encourages the user to consider more carefully what they carry, and still provides plenty of room for all the necessities. They are a great way to pack up for a day at the beach, or to put in some extra clothes for the gym. Clear totes are easy to clean, and extremely durable, which makes it perfect for any age group.
Considering the rising popularity in fashion, not to mention all the obvious advantages of being prepared for the new law enforcement policies at many of the large-crowd events, the clear tote has become a great vehicle for promoting corporate brands.
According to Merriam-Webster, athleisure is defined as “casual clothing designed to be worn both for exercising and for general use.” It represents the general dressing down across our culture, with high fashion brands turning sweats and tees into big ticket items, and retailers selling more performance apparel than ever before.
Now, at the intersection of athletic wear and luxury, we have athluxury – fabrics and styles that give a luxe feel while delivering a reliable performance piece of clothing. Jackets, shirts and footwear are all being offered in up-to-the minute colors and styles that are creating excitement for corporate brands that want to ignite their audience.
More of an evolution than a trend, athleisure – or, on the higher end, athluxury – apparel can be worn in most offices and social situations without anyone thinking twice. Many styles merge business casual with sportswear, which is a natural evolution of the trend towards health and fitness. As a bonus, this category of clothing is generally more durable, with properties like wrinkle and odor resistance incorporated into its tech-infused fibers.
Adding a corporate logo in a color and decoration method that compliments the item will bring attention and respect to the brand, and nearly ensure the continued use of the item at the office and at home. Sample some of the latest options in this popular clothing category for the next trade show or team-building outing at the ballpark. Your associates will happily accept, and your customers will notice.
Customers are the single reason any company exists. Brands are built on appealing to those customers with consistent messaging, quality products and exceptional service. So how do companies show their appreciation for customer loyalty in a way that resonates with their audience? It should start with a sincere “thank you”, but that’s not where it should end.
Customer appreciation comes in many forms. A quality product that won’t break or function poorly after the first time it’s used; first-rate service that handles difficult problems with as much grace and efficiency as it takes to process a simple order; or a spot-on gift that shows a keen understanding of the audience.
Those gifts can range from fun swag, to high end executive level offerings, or contributions to a favorite charity in the name of the customer. In any case, the gift should represent a genuine show of thanks, and a discerning grasp of what matters to the recipient.
There’s no right or wrong way to show appreciation for your customers — as long as they see and value the gesture. Thank you is where it starts. Year-long attention to quality products and extraordinary service is how it should carry forward.