Create A Great Gift Experience

powerbeats-2-feature-image-OEvery conference, sales meeting and industry trade show provides an opportunity to impress the audience with creative presentations, new product offerings and unique giveaways.  In most cases, the giveaways are small items decorated with the company logo and selected to support the brand message.  However, in some instances, a higher quality lifestyle item is chosen as the best way to yield big rewards when aiming to improve motivation and loyalty.

Many studies on the best incentive motivators have proven that gifts achieve a higher return on employee productivity and customer loyalty than cash.  But there are ways to improve on the gift experience that goes beyond just selecting the item you feel best speaks to your audience.  When the budget allows for premium gifts like Ray Ban sunglasses, Tommy Bahama watches and Beats headphones, there is also the opportunity to have an on-site product selection that gives the recipients the ability to choose their style, color and size, and then walk away with their gift.

These types of packages are available at all budget levels, and with many different product options.  A supplier representative manages the process from setting up the display; to helping guests decide on choice; and finally tearing down and “magically” disappearing after all gifts have been distributed.  The only thing left for your management team will be to enjoy the rest of the event and the gratitude that comes from your guests.

An interactive gift experience creates excitement well beyond the gift itself.  It feels like a shopping spree – a party – a unique chance to come together as a team and participate in the celebration of a job-well-done.   The next time you have an opportunity to consider an employee incentive gift, think beyond the award and create an unforgettable experience your employees will remember!





Good Things Come In Custom Packages

pkg picOK, the classic quote actually talks about good things that come in small packages, but the same concept applies when considering the impact creative packaging brings to a branded product.

Packaging can vary as much as the product itself, but particularly when the item is part of a larger marketing campaign, it should mirror the graphics and message of that campaign. It should complete the brand picture.

Consider the happy effect the Tiffany blue box has on the lucky recipient – or think how the anticipation rises before opening one of the subscription gift boxes like Birchbox or Mantry.  The packaging is all part of the gift experience, and when it’s done right, increases the value of the gift to the recipient.  And, the best part is, custom packaging doesn’t need to break the budget.  Examples of custom packaging ideas, from modest to spectacular, should get your creative juices flowing.    All options can be printed with your logo and/or custom full color graphics.

  • Cardboard box:  holds everything from lip balm & pens to coffee mugs & clothing –  $1.00 to $10.00
  • Corrugated mailer box:  sturdy enough to ship even the most fragile items – $5.00 – $20.00
  • Metal tin:  shapes like cars, movie reels, pill boxes and lunch boxes – $3.00 – $10.00
  • Poly pouch:  holds coupons, pens, notes – $1.00 – $2.00
  • Fabric bag:  if it’s an odd shape and lightweight, this is a good choice – $5.00 – $25.00
  • Wood wine presentation box:  $20 – $25

When launching a new product, introducing a new campaign, or thanking a good customer, when first impressions are important, the memory of creative packaging will keep your brand alive for longer.  Next time you are looking for that “wow” factor, ask about custom packaging for the next promotional giveaway.