Every conference, sales meeting and industry trade show provides an opportunity to impress the audience with creative presentations, new product offerings and unique giveaways. In most cases, the giveaways are small items decorated with the company logo and selected to support the brand message. However, in some instances, a higher quality lifestyle item is chosen as the best way to yield big rewards when aiming to improve motivation and loyalty.
Many studies on the best incentive motivators have proven that gifts achieve a higher return on employee productivity and customer loyalty than cash. But there are ways to improve on the gift experience that goes beyond just selecting the item you feel best speaks to your audience. When the budget allows for premium gifts like Ray Ban sunglasses, Tommy Bahama watches and Beats headphones, there is also the opportunity to have an on-site product selection that gives the recipients the ability to choose their style, color and size, and then walk away with their gift.
These types of packages are available at all budget levels, and with many different product options. A supplier representative manages the process from setting up the display; to helping guests decide on choice; and finally tearing down and “magically” disappearing after all gifts have been distributed. The only thing left for your management team will be to enjoy the rest of the event and the gratitude that comes from your guests.
An interactive gift experience creates excitement well beyond the gift itself. It feels like a shopping spree – a party – a unique chance to come together as a team and participate in the celebration of a job-well-done. The next time you have an opportunity to consider an employee incentive gift, think beyond the award and create an unforgettable experience your employees will remember!
The Merriam-Webster simple definition of the word program is “a plan of things that are done to achieve a specific result”. That definition, though broad, provides the starting point for every discussion around a corporate logo merchandise program.
Most corporate marketing departments recognize the need for branded merchandise and the value it brings as an important part of every campaign. Product giveaways with a well-executed logo decoration help to build brand awareness and stronger relationships with the audience. And when those products are viewed as part of the larger marketing plan; considered and discussed at the same time the team is outlining the campaign goals; and delivered in tandem with an event or a specific initiative, that’s when the program is born.
Logo merchandise programs vary in size, scope and budget. A program for a company that has an ongoing need for easy access and ready availability of product in quantities as low as one piece would normally be managed as an on-line company store. However, that company may also have a need for a workplace safety program that is separate from the company store, and a tradeshow/event program that allows for drop-shipping larger quantities of giveaways directly to the event site, without depleting the stock in the fulfillment program. One logo merchandise program is seldom enough for these larger companies.
However, absent of the need for a formal stocked merchandise program, almost every company can still benefit from identifying the types of logo merchandise programs that will support their marketing campaigns. For example:
Direct Mail Campaigns
Employee Appreciation Program
Community Outreach Program
Eco Awareness Program
Sales Incentive Program
New Product Launch
Executive/Key Account Gift Program
If we follow along with the Merriam-Webster definition of the word program, a logo merchandise program is your plan of things that are done to achieve your specific result. So the task of the marketing team is to identify the type of program needed; source, evaluate and integrate the right logo products; and execute the plan. The results will follow!
Everyone – including you, your customers and your work associates – just want to be comfortable on their days off from work. They don’t want to be sloppy or unkempt, just comfortable. And they don’t want to throw away all sense of style when they work out at the gym, relax on the couch or walk the dog around the neighborhood. They simply want to get out of those work clothes and settle in with a pair of sweatpants that matches the laid-back feeling of finally being home from work and ready to relax.
Considering the contentment that comes from that perfect pair of sweats, as a branded corporate giveaway, this cozy apparel choice is perfect for many types of occasions. Sports events, golf tournaments and charity walks are the obvious choices. But they are just as well-suited for a gift package given for a team-building exercise; as an item that’s included in the wellness packet that’s distributed to new employees; or as part of the travel kit in an incentive program. Everyone is a candidate for this easy-to-fit staple of the American wardrobe.
Of course, you still need to consider the audience when you choose the style. From fitted, tapered legs to heavy fleece, there are style and color options to match any demographic. Consider a few of the most popular choices:
Seeking warmth: Heavy fleece with drawstring waistband, tapered leg and side pockets
Dressing up: Wicking fabric with elastic waistband, open hem cuffs and fuller leg
Keeping it simple: Cotton/poly fleece with elastic cuffs, drawstring waist and no pockets
Moving into spring: Fleece shorts sized to hit at the knee with drawstring waist, and pockets at the side and back
Ladies only: Poly/spandex fabric with flared legs, wide waistband and small waist stash pockets
Sweatpants are easy to decorate and the recipients are sure to wear them when they’re at their most comfortable. That’s a great time to reinforce your brand and get extra points at the same time for contributing to their relaxation. It’s time to consider the value of helping your audience “dress down”!
As summer approaches, companies may be looking for ways to motivate and reward employees right at that critical time when many people enter a mid-year slump. Maybe it’s the long wait between a short Easter break and the next one over Christmas. Or, the company may have had a sluggish financial start to the year , and making that up seems like a daunting task after what seems like a short breather from the previous end-of-year push. Whatever the reason, as managers search for creative motivators, this time of year brings lots of great options.
In an effort to encourage activities that renew energy levels during non-working hours, consider offering incentive gifts that inspire backyard fun, family vacations (at home or away) or just an afternoon at the ball park. Some good options, suited to fit varying corporate budgets, are listed below.
Coolers: From the high end 54 quart steel belted cooler to the humble 6-pack lunch box cooler, nobody has enough.
Sport Chairs: Tripod mini stools, game day event chairs, or folding lounge chairs offer a break from the action.
Blankets: Stadium blankets, travel throws that fold into a pillow for comfort on the plane, and executive picnic blankets keep the outdoors more comfortable.
Grilling Tools: Grill mitts, stainless tool set, and small tailgate grills are essentials for every summer-loving family.
Beach/Pool Necessities: Beach towels, beach bags, and insulated lunch bags all make down-time by the water more enjoyable.
Motivating and rewarding valuable employees shouldn’t happen just at the end of the year. It should be a practice that is fluid and creative, and executed on a monthly or a quarterly timetable. As we approach mid-year, consider ways to reward employees with gifts that encourage and inspire the renewed energy levels that will help drive the company towards a successful second half of the year!