OK, the classic quote actually talks about good things that come in small packages, but the same concept applies when considering the impact creative packaging brings to a branded product.
Packaging can vary as much as the product itself, but particularly when the item is part of a larger marketing campaign, it should mirror the graphics and message of that campaign. It should complete the brand picture.
Consider the happy effect the Tiffany blue box has on the lucky recipient – or think how the anticipation rises before opening one of the subscription gift boxes like Birchbox or Mantry. The packaging is all part of the gift experience, and when it’s done right, increases the value of the gift to the recipient. And, the best part is, custom packaging doesn’t need to break the budget. Examples of custom packaging ideas, from modest to spectacular, should get your creative juices flowing. All options can be printed with your logo and/or custom full color graphics.
- Cardboard box: holds everything from lip balm & pens to coffee mugs & clothing – $1.00 to $10.00
- Corrugated mailer box: sturdy enough to ship even the most fragile items – $5.00 – $20.00
- Metal tin: shapes like cars, movie reels, pill boxes and lunch boxes – $3.00 – $10.00
- Poly pouch: holds coupons, pens, notes – $1.00 – $2.00
- Fabric bag: if it’s an odd shape and lightweight, this is a good choice – $5.00 – $25.00
- Wood wine presentation box: $20 – $25
When launching a new product, introducing a new campaign, or thanking a good customer, when first impressions are important, the memory of creative packaging will keep your brand alive for longer. Next time you are looking for that “wow” factor, ask about custom packaging for the next promotional giveaway.
When brainstorming new ideas, we’re told to “think outside the box”. This basic premise for creative thinking assumes we should view the issue at hand more expansively. When the issue is the next corporate giveaway, the packaging that is used to deliver a gift, trade show giveaway or conference materials should be viewed with the same creative approach.
Packaging can be considered a silent salesperson, communicating feelings and information that can’t be delivered by just the branded product inside. It can generate excitement and curiosity, creating buzz even before the box is opened. A clever container with vivid graphics and brand-specific messages can be designed for nearly any item. Food, apparel, print material, tech items, drinkware, writing instruments … the list of potential promotional gifts is long, and there are innovative box options for each.
Consider these inspired packaging picks – all available with custom graphics – for a branded item that may otherwise be familiar and forgettable.
- Butterfly box: top opens like butterfly wings and holds any small gift item (heart box is another option in this genre)
- Milk carton box: keeps cookies, nuts or candy in a box that dispenses as easily as morning milk
- Single-serve coffee box: this box is self-explanatory and perfect for a new employee welcome pack or hospital/student care package
- Tool box: provides an instant marketing message and can hold food, conference items, or (spoiler alert) tools
- Bottle neck box: slips around the neck of a bottle with a place to add another small gift item
- Pyramid box: build your argument with this distinctive shape even before the gift is revealed
- Suitcase box: fill this with travel essentials for the next sales incentive program
The choices are limited only by your imagination and creativity. When thinking outside the box on your next marketing initiative, begin by thinking about that box!
(Image via Admints)